Brand Awareness

Brand Awareness is the level of recognition and familiarity consumers have with a particular brand, its logos, imagery, products, and values. Coursera's Brand Awareness catalogue teaches you how to build, measure and manage a strong brand presence in today's competitive market. You'll learn how to develop a strategic brand strategy, leverage social media and digital marketing tools for brand promotion, understand consumer behavior and how it affects brand perception. Also, you'll discover methods to measure brand awareness and reputation, and utilize these insights to enhance brand loyalty and equity. This skill is vital for marketing professionals, business leaders, entrepreneurs, and anyone interested in driving business growth through effective brand management.
10credentials
65courses

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Results for "brand awareness"

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Target Audience, B2B Sales

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Northeastern University

    Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Brand Loyalty, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Strategic Decision-Making, Design Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Berklee

    Skills you'll gain: Entrepreneurship, Team Building, Design Thinking, Creativity, Ideation, Innovation, Creative Problem-Solving, Creative Thinking, Product Development, Branding, Collaboration, Relationship Building, Professional Networking, Brainstorming, Strategic Thinking, Brand Awareness, Adaptability, Empathy

    4.7
    Rating, 4.7 out of 5 stars
    369 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    GRAMMY GO

    Skills you'll gain: Professional Networking, Budget Management, Digital Marketing, Promotional Strategies, Marketing Strategies, Resilience, Brand Marketing, Strategic Partnership, Growth Strategies, Relationship Building, Brand Awareness, Brand Strategy, Business Relationship Management, Sustainable Business, Music Performance

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Brand Awareness, Digital Design

    4.2
    Rating, 4.2 out of 5 stars
    337 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Design, Process Mapping, Brochures, Marketing Collateral, Graphic Design, Presentations, Content Creation, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

    4.7
    Rating, 4.7 out of 5 stars
    95 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Drive Engagement, Customer Engagement, Social Media Marketing, Social Media Content, Social Media, Social Media Strategy, Brand Awareness, Growth Strategies

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Management, Supply Chain Planning

    4.8
    Rating, 4.8 out of 5 stars
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Coursera Project Network

    Skills you'll gain: Marketing Materials, Presentations, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Brand Awareness, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    284 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Instagram, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Brand Awareness, Photo Editing, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Social Media Content, Social Media, Collaborative Software, Social Media Marketing, Video Editing, Instagram, Graphic Design, Online Advertising, Animations, Design, Brand Awareness

    Beginner · Guided Project · Less Than 2 Hours