Social Media Strategy

Social Media Strategy is the process of developing a tailored approach to manage and optimize online interactions to gain a competitive edge. Coursera's Social Media Strategy catalogue teaches you how to effectively leverage various social media platforms for brand promotion, customer engagement, content creation and distribution. You'll learn critical elements such as audience identification, goal setting, and performance measurement. Additionally, you'll gain insights into the role of SEO in social media, the dynamics of viral marketing, and the ethics of online community management. This knowledge equips you to effectively design, implement and monitor a successful social media strategy, shaping your brand's online presence and influence.
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Results for "social media strategy"

  • Status: Free Trial

    Digital Marketing Institute

    Skills you'll gain: Social Media Marketing, Social Media Management, Facebook, Instagram, Target Audience, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Web Analytics, Digital Advertising, Brand Awareness, Performance Measurement, Content Creation

    4.1
    Rating, 4.1 out of 5 stars
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Target Audience, Facebook, Social Media, Persona Development, Social Media Marketing, Social Media Strategy, Customer Insights, Presentations, Web Analytics, Marketing Budgets

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Digital Marketing, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    297 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Instructor Network

    Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding

    4.6
    Rating, 4.6 out of 5 stars
    77 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Marketing, Advertising, Target Audience, Facebook, Social Media Campaigns, Social Media Strategy, Online Advertising

    4.6
    Rating, 4.6 out of 5 stars
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, AI Product Strategy, Google Analytics, Ideation, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: TikTok, Target Audience, Content Strategy, Social Media Content, Content Creation, Product Roadmaps, Social Media Strategy, Growth Strategies, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Facebook, Content Performance Analysis, Social Media Content, Marketing Analytics, Social Media Marketing, Data-Driven Decision-Making, Social Media, Analytics, Social Media Strategy, Driving engagement, Trend Analysis, Data Analysis, Performance Analysis, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    227 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Social Media, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Brand Management, Digital Content, Design Elements And Principles

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Marketing Budgets, Social Media Campaigns, Paid media, Social Media Strategy, Social Media Management, Social Media Marketing, Advertising Campaigns, Social Media, Budget Management, Advertising, Scheduling, Business Strategy

    4.4
    Rating, 4.4 out of 5 stars
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours