Web Analytics

Web Analytics is the process of analyzing, collecting, measuring, and reporting internet data for understanding and optimizing web usage. Coursera's Web Analytics catalogue teaches you about the principles of understanding website performance and user interaction. You'll learn everything from data collection methods, analysis tools, to understanding user behavior and making data-driven decisions to improve website performance. Gain valuable insights on optimizing the customer journey, improving user engagement, increasing conversions, and using tools like Google Analytics, Adobe Analytics, and more. Master this skill to drive growth and improve effectiveness in roles such as digital marketer, SEO specialist, or web developer.
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Explore the Web Analytics Course Catalog

  • Status: Free Trial

    O.P. Jindal Global University

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Data Ethics, Data Mining

  • Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics

  • Coursera Project Network

    Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics

  • Status: New

    Skills you'll gain: Application Deployment, Productivity Software, OAuth, Generative AI Agents, Collaborative Software, Enterprise Application Management, Tool Calling, Data Integration, Brainstorming, Agentic systems, Application Programming Interface (API), Software Installation, AWS Identity and Access Management (IAM), System Configuration, Web Analytics, Report Writing, Writing, Data Store

  • Status: Free Trial

    Skills you'll gain: Data Visualization, E-Commerce, Analytics, Key Performance Indicators (KPIs), Web Analytics, Google Analytics, Marketing Analytics, Generative AI, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence, Data Collection

  • Status: Preview

    University of Maryland, College Park

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

  • Status: Free Trial

    Skills you'll gain: Google Analytics, Marketing Budgets, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, A/B Testing, Consumer Behaviour

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Data Analysis, Contextual Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Machine Learning

  • Skills you'll gain: Marketing Channel, Marketing Effectiveness, Sales Strategy, Sales Process, Facebook, Sales, Marketing, Lead Generation, Campaign Management, Marketing Analytics, Social Media Marketing, Web Analytics, Business Strategy, Analytics

  • Skills you'll gain: Facebook, Web Analytics, Social Media Marketing, Customer Analysis, User Accounts, Social Media, E-Commerce

  • Skills you'll gain: Email Automation, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Copywriting, Web Analytics, Automation

  • Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing

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