• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • K

    Kennesaw State University

    Managing Customer Expectations with Jagdish Sheth

    Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Basic Robotic Behaviors and Odometry

    Skills you'll gain: Robotics, Automation, Artificial Intelligence, Simulation and Simulation Software, Control Systems, Simulations, Algorithms, Linear Algebra, Python Programming

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    60 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Fundamentals of Digital Marketing

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Digital Advertising, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Network Model, Business-To-Consumer, Marketing Analytics, Business Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universitat Autònoma de Barcelona

    Tu consultorio de Coaching en las ondas

    Skills you'll gain: Conflict Management, Team Management, People Management, Change Management, Expectation Management, Constructive Feedback, Diversity and Inclusion, Coaching, Leadership, Communication, Active Listening, Emotional Intelligence, Proactivity, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    510 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Technical University of Munich (TUM)

    Cost Accounting: Decision Making

    Skills you'll gain: Cost Accounting, Management Accounting, Operating Cost, Cost Management, Strategic Decision-Making, Profit and Loss (P&L) Management, Product Assortment, Price Negotiation, Capacity Management, Decision Making, Forecasting, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    132 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    SoFi

    Managing Debt

    Skills you'll gain: Mortgage Loans, Loans, Consumer Lending, Credit Risk, Financial Planning, Budget Management, Cost Benefit Analysis, Goal Setting, Consolidation, Financial Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Non-Equilibrium Applications of Statistical Thermodynamics

    Skills you'll gain: Chemical Engineering, Chemistry, Thermal Management, Mechanical Engineering, Process Engineering, Engineering Calculations, Engineering Analysis, Differential Equations, Applied Mathematics, Simulation and Simulation Software, Open Source Technology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    83 reviews

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Perform exploratory data analysis on retail data with Python

    Skills you'll gain: Data-Driven Decision-Making, Data Visualization, Business Analytics, Data Analysis, Data Cleansing, Statistical Analysis, Data Preprocessing, Exploratory Data Analysis, Matplotlib, Customer Analysis, Analytical Skills, Trend Analysis, Pandas (Python Package), Python Programming, Jupyter

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad de Palermo

    Marketing y diseño de experiencias

    Skills you'll gain: Value Propositions, Price Negotiation, Consumer Behaviour, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • U

    UBITS

    Accountability y gestión del desempeño

    Skills you'll gain: Accountability, Employee Performance Management, Goal Setting, Performance Management, Professional Development, Constructive Feedback, Leadership, Productivity, Personal Development, Employee Engagement, Proactivity, Communication, Assertiveness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    79 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Interpretable Machine Learning Applications: Part 4

    Skills you'll gain: Applied Machine Learning, Data Preprocessing, Data Analysis, Data Import/Export, Google Cloud Platform, Model Evaluation, Decision Tree Learning, Exploratory Data Analysis, Machine Learning, Classification Algorithms, Random Forest Algorithm, Statistical Visualization, Responsible AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • D

    Deep Teaching Solutions

    Rethinking Logic: Surprising Science of Critical Thinking

    Skills you'll gain: Critical Thinking, Curiosity, Deductive Reasoning, Independent Thinking, Open Mindset, Complex Problem Solving, Lifelong Learning, Growth Mindedness, Willingness To Learn, Systems Thinking, Cognitive flexibility, Decision Making, Social Sciences, Behavioral Economics, Scientific Methods

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to consumer behavior

consumer behavior analysis
consumer behavior and psychology
market research and consumer behavior
firm level economics: consumer and producer behavior
market research & consumer behavior
introduction to consumer behavior
the power of markets i: the basics of supply and demand and consumer behavior
market research and consumer behavior (ie business school)
1…636465…109

In summary, here are 10 of our most popular consumer behavior courses

  • Managing Customer Expectations with Jagdish Sheth: Kennesaw State University
  • Basic Robotic Behaviors and Odometry : University of Colorado Boulder
  • Fundamentals of Digital Marketing: University of Maryland, College Park
  • Tu consultorio de Coaching en las ondas: Universitat Autònoma de Barcelona
  • Cost Accounting: Decision Making: Technical University of Munich (TUM)
  • Managing Debt: SoFi
  • Non-Equilibrium Applications of Statistical Thermodynamics: University of Colorado Boulder
  • Perform exploratory data analysis on retail data with Python: Coursera
  • Marketing y diseño de experiencias: Universidad de Palermo
  • Accountability y gestión del desempeño: UBITS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok