Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales
Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Market Research, Data Analysis, Data Analysis Software, Marketing, Exploratory Data Analysis, Marketing Strategy and Techniques, Consumer Behaviour, Brand Strategy
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Strategic Marketing, Data Capture, Data Collection
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Synthesis, Data Storytelling, Presentations, Marketing, Data Visualization Software, Market Research, Social Media Marketing, Microsoft PowerPoint, Advertising, Customer Insights, Data Analysis, Verbal Communication Skills, Target Audience, Strategic Marketing, Market Analysis, Digital Marketing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Business Research, Market Analysis, Report Writing, Business Metrics, Business Strategy, Market Opportunities, Strategic Decision-Making, Business Communication, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Research, User Feedback, Project Scoping, Data Presentation, Analysis, Data Analysis, Mobile Banking, Data Collection
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Market Opportunities, Market Analysis, Market Research, Competitive Analysis, Marketing Management, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Strategic Thinking, Business Strategy, Marketing Strategy and Techniques, Business Analysis, Strategic Planning
Beginner · Course · 1 - 4 Weeks

Queen Mary University of London
Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Marketing Analytics, Probability & Statistics, Statistical Methods, Data Cleansing, Digital Marketing, Exploratory Data Analysis, Market Research, Data Preprocessing, Return On Investment
Beginner · Course · 1 - 4 Weeks