Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Dashboard, Web Scraping, SQL, Descriptive Statistics, Data Visualization, Statistical Analysis, Data Analysis, Probability Distribution, Statistics, Statistical Hypothesis Testing, Data Science, Statistical Programming, Data Presentation, Relational Databases, Stored Procedure, Data Import/Export, Programming Principles, Databases, File I/O, Python Programming
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Data Preprocessing, Business Intelligence, Data Quality, Business Process Automation, Data Analysis, Business Ethics, Business Analytics, Emerging Technologies, Artificial Neural Networks, Machine Learning, Deep Learning, Data Science, Python Programming, Predictive Modeling, Unsupervised Learning
Beginner · Course · 1 - 3 Months
Macquarie University
Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Microsoft Office, Data Analysis Expressions (DAX), Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills
Beginner · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Peer Review, Analytical Skills, Complex Problem Solving, Data Analysis, Data Storytelling, Value Propositions, Data Integration, Exploratory Data Analysis, Data-Driven Decision-Making, Data Visualization, Presentations
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Brand Awareness, Marketing Analytics, Data Analysis, Social Media Marketing, Brand Management, Statistical Reporting, Google Analytics, Web Analytics and SEO, Performance Reporting, Key Performance Indicators (KPIs), Campaign Management, Digital Marketing, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Literacy, Spreadsheet Software, Stakeholder Communications, Dashboard, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Business Analysis, Expectation Management, Quantitative Research, Problem Solving, Smart Goals
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Cloud Computing, Information Technology, Cybersecurity, Linear Algebra, Critical Thinking, Simulations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Digital Transformation, Business Strategy, Cloud Computing Architecture, Data Wrangling, Competitive Analysis, Cloud Services, Data Presentation, Cloud Deployment, Business Transformation, Responsible AI, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Cloud Computing, Data Cleansing, Generative AI, Data Science
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Google Analytics, Marketing Analytics, Marketing Budgets, Marketing Effectiveness, Web Analytics, Data-Driven Decision-Making, Return On Investment, Analytics, Performance marketing, Campaign Management, Financial Analysis, Event Monitoring, Data Analysis, Performance Analysis, Budget Management, Decision Making, Report Writing
Intermediate · Course · 1 - 4 Weeks
Fractal Analytics
Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Security, Management Consulting, Business Consulting, Consulting, AI Enablement, Data Ethics, Technical Consulting, Quality Assurance, Market Research, Data-Driven Decision-Making, Automation
Intermediate · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Brand Strategy, Analytics, Talent Management, Retail Store Operations, Marketing Strategies, Business Technologies, Customer Insights, Performance Management
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Analytics, Marketing Budgets, Dashboard, Regression Analysis, Marketing Effectiveness, Data-Driven Decision-Making, Analytics, Statistical Analysis, Statistical Methods, Marketing Strategies, Data Analysis, Return On Investment, Data Visualization, Data Storytelling, Marketing Channel, Budgeting
Intermediate · Course · 1 - 4 Weeks