Content Strategy

Content Strategy is a multidisciplinary approach that dictates how, why, and when content will be used to achieve a business's objectives. Coursera's Content Strategy catalogue teaches you how to plan, develop, and manage content effectively to meet the needs of your target audience and align with your business goals. You'll learn how to conduct content audits, create engaging and valuable content, apply SEO best practices, leverage various content types and channels, and use analytics to measure and improve content performance. This knowledge will equip you to shape and drive a content strategy that resonates with your audience, enhances brand image, and drives business success.
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Explore the Content Strategy Course Catalog

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Persona Development, Performance Metric, Smart Goals, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media, Active Listening, B2B Sales, Marketing Strategies, Marketing, Content Strategy, Content Creation, Calendar Management

    4.5
    Rating, 4.5 out of 5 stars
    100 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Universidad Austral

    Skills you'll gain: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy

    4.9
    Rating, 4.9 out of 5 stars
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Prompt Engineering, Blogs, Search Engine Optimization, Content Strategy, Content Creation, Keyword Research, ChatGPT

    4.8
    Rating, 4.8 out of 5 stars
    22 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Competitive Analysis, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    486 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Information Architecture, Content Strategy, Content Creation, User Experience

    4
    Rating, 4 out of 5 stars
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Instagram, Content Development and Management, Facebook, Content Strategy, Social Media, Social Media Marketing, Social Media Strategy, Target Audience, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Radio y Televisión Española

    Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Content Strategy, Web Content, Media and Communications, Content Creation, Social Network Analysis, Digital Communications, Research

    4.8
    Rating, 4.8 out of 5 stars
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Business Analytics, Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Social Media, Competitive Analysis, Marketing, Customer Engagement, Professional Networking, Marketing Strategies, Social Media Strategy, Performing Arts, Content Strategy, Marketing Channel, Entrepreneurship

    4.8
    Rating, 4.8 out of 5 stars
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: TikTok, Drive Engagement, Social Media Management, Customer Engagement, Social Media Strategy, Social Media, Community Development, Content Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: TikTok, Product Promotion, Content Strategy, E-Commerce, Social Media Content, Strategic Partnership, Revenue Management, Social Media Strategy, Brand Marketing, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: TikTok, Video Production, Content Strategy, Social Media Content, Content Performance Analysis, Content Creation, Drive Engagement, Social Media Strategy, Social Media

    Beginner · Course · 1 - 4 Weeks