Chevron Left
Back to Assess for Success: Marketing Analytics and Measurement

Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,177 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

Filter by:

51 - 75 of 470 Reviews for Assess for Success: Marketing Analytics and Measurement

By Kyaw N A

Nov 27, 2023

The instructor talks non-stop. No break between sentences. The lecture itself is complicated and hard to digest so fast lecturing makes it worse.

By Ahmed A

Sep 10, 2023

The tutor is reading too fast and he make it seems like he is reading not explaining but great info is provided

By Darren W

Jan 8, 2023

Harder to follow than the others. Could be another week so the lecturer doesn't fly through the material.

By Mayar A

Nov 27, 2024

the instructor are not qualified to deliver the information well, i got many points dropped out.

By Barbra B

Dec 26, 2023

It would be beneficial to have the exemplar example and answer then let you try to do it.

By Exhibition I

Jan 26, 2024

Some of the content is hard to follow

By Benjamin C

Apr 25, 2024

There is a lot of fluff in these

By Rachael S

Oct 1, 2022

Needs quite a few updates.

By CLAUDIA S R F

Jul 14, 2023

Thanks!

By Rick D

Apr 2, 2024

Only this course out of all 7 seemed fast-paced. It started off with concepts and topics completely new to me, and yet those topics were used as if I should just know them after barely introducing them. And I took all courses in order.

By Giang T

May 7, 2025

a lot of typos, inconsistencies between the instructor's content and the slides. The exam also seems not scoring accurately.

By ALEX M S I Y

Aug 31, 2023

To much info for one course. these course must split in two. It produces a lot of cognitive Load.

By Jonnatham O

Sep 5, 2024

the course teacher has avery slow and difficult way to explain the subjects

By Ananya G

Mar 22, 2024

It was very difficult to follow. Wish the course was more in depth.

By Sebastian Z

Dec 18, 2023

Hard to stay invested or motivated

By Michelle Y

Apr 22, 2024

very confusing

By K A

Mar 5, 2025

The course feels disjointed and outdated, with unnecessary terminology and redundant content, indicating a lack of quality control before release. It should be positioned earlier in the program, as discussing ROI/ROAS in depth earlier would make more sense. Engagement & Delivery The presenter's style is unengaging, making the course feel more like a presentation than an interactive learning experience. Explanations of Google Analytics and Google Ads are superficial and add confusion rather than clarity. Quizzes are poorly worded, and I even encountered broken quiz links. The course lacks real-world examples, though I acknowledge the challenges of using demo accounts and live results. Overall, the course does not meet the expected quality standards and could benefit from a thorough revision.

By John V P

Jul 23, 2025

If I could give zero stars, I would. This was supposed to be the hardest course, but the speaker made it even harder to understand—monotone, unengaging, and frustrating to follow. I barely learned anything. There were more readings than actual lessons, so I ended up watching free tutorials on YouTube just to understand the content we paid for. I rushed through it just to move on. Hoping the next course is better because I genuinely couldn’t stand another minute of listening.

By Nadya S

Aug 19, 2024

Unavailable dashboard data to follow along. Throwing basic theories and terms without much coherence in relation to the bigger topic of this course. Trying to cover too much in a short amount of time, might as well link us onboarding tutorials on YouTube. Other courses exceeded expectations though. Glad to be done and excited to continue on the journey.

By GRACIA P

May 12, 2023

la parte principal de: hacer ejercicios en google analytics no se pudo realizar ni comprobar ya que las fechas señaladas en los ejercicios no tenían data en el DEMO. No hay respuestaa rápida al reportar ese problema.

By Jennifer

Dec 30, 2024

These modules are too granular, technical, and difficult for a beginner-level course. It is a firehose of way more info than an entry-level digital marketer needs to know.

By Simone M

Nov 18, 2024

I found it a bit chaotic and technical. Much knowledge is taken for granted and it's hard to follow the instructor (also because of the tone of voice).

By Travis J F

Jan 5, 2025

I think this course seemed fairly advanced. The activities were too long and detailed for a beginning course.

By Nelson A J

Jul 7, 2025

You need to pay for google ads and there is no demo account for practice

By Matthew B

Jun 11, 2024

Outdated content - would not recommend.