Assess for Success: Marketing Analytics and Measurement is an excellent course for anyone looking to delve into the world of digital marketing and data analysis. This Google-certified course provides a solid foundation in understanding key metrics, analyzing campaign performance, and making data-driven decisions. Key Strengths: Practical Approach: The course offers a hands-on approach with real-world examples and exercises, making it easy to apply the concepts to real-world scenarios. Clear Explanations: The instructors effectively break down complex topics into easily understandable concepts, ensuring that learners of all backgrounds can grasp the material. Focus on Key Metrics: The course emphasizes the importance of tracking relevant metrics and KPIs to measure campaign success. Leveraging Google Analytics: You'll learn how to use Google Analytics to extract valuable insights from website traffic data. A/B Testing: You'll gain knowledge of A/B testing and its role in optimizing marketing campaigns. Areas for Improvement: Deeper Dive into Advanced Analytics: While the course provides a strong foundation, it could benefit from delving deeper into advanced analytics techniques such as predictive modeling and machine learning. More Hands-On Projects: Additional hands-on projects could further enhance the learning experience and solidify practical skills. Overall, Assess for Success: Marketing Analytics and Measurement is a highly recommended course for anyone seeking to improve their digital marketing skills. By completing this course, you'll be well-equipped to measure, analyze, and optimize your marketing campaigns.

recently completed the Google Digital Marketing & E-commerce Certificate on Coursera, and I must say it was an incredibly rewarding journey. The program is well-structured, beginner-friendly, and packed with real-world applications. Each course covered essential topics like SEO, email marketing, Google Ads, analytics, and e-commerce strategies in a clear and practical manner. The quizzes and hands-on activities helped reinforce the concepts and gave me confidence to apply them in real-life scenarios. What stood out the most was the focus on practical skills and tools used by marketers every day. It’s not just theory—it’s actionable knowledge. A big thank you to Coursera and Google for making this certificate accessible and valuable. I highly recommend it to anyone looking to start or strengthen their career in digital marketing!

“Assess for Success” is a practical guide to understanding and applying marketing analytics to measure campaign performance and drive data-driven decisions. The book covers essential topics such as key performance indicators (KPIs), customer insights, attribution models, and data visualization techniques. It provides clear explanations of how to track, interpret, and optimize marketing efforts using real-world examples. While the book is well-structured for beginners and marketers looking to improve their analytical skills, advanced professionals may find some concepts too basic. Additionally, as marketing tools and data privacy regulations evolve, some sections may require updates. Overall, it’s a valuable resource for those seeking to enhance their marketing strategy through effective measurement and analytics.

I consider this the most complex course but also one of the most useful. Some instruments learned are a little bit hard to use for beginners such as working with spreadsheets pivot table. As i am interested in marketing strategy i have really enjoyed learning about performance metrics and concepts such as LTM or ROAS or CAC and the relationship between them that answer business questions and guide decisions. I would have liked more about how to calculate CAC. Nice course . Thank you for this model of professionalism!

Excellent course. All the courses have been good so far. Some are just a bit better than others. Of course, I want to finish the program. I consider this the start as there are a lot of the details in the material and links that contribute to being an effective marketer. You can have the best product in the world, but unless people know about it, it will sit on the shelf, unsold. It is a loss to the consumer, the people who work on making it, and the investors that have staked their money on it.

Good morning, teachers. How was your night? I hope as you are doing well this morning, thanks to God. I am a citizen of Ukraine. I had medical business in the city of Truskavets in the Lviv Oblast of Ukraine. Likewise, I have a medical license in Ukraine. I have some experience with war. Now I want to get a career as a marketer and bookkeeper in the USA. I learned a lot from your course. I appreciate you, and I am very grateful for the knowledge that you give to people.

Marketing analytics and measurement are essential for assessing the effectiveness of strategies and ensuring that marketing efforts align with business goals. By collecting and analyzing data, defining key performance indicators (KPIs), and utilizing various tools and techniques, marketers can make informed decisions that drive success. The ability to measure and adapt continually is key to staying competitive in an ever-evolving marketing landscape.

This has been an interesting course, well-presented, containing a lot of valuable information. Important to me was the opportunity to practice the digital marketing manager lessons theory via the well-crafted activity scenarios. By doing so, apart from working with Google Analytics and Google Ads, I also re-familiarized myself with Google Sheets respectively MS Excel regarding calculations, creating pivot charts etc.

This course offers an excellent, hands-on introduction to performance-based marketing, teaching how to set clear goals and use tools like Google Analytics and Google Ads to measure and optimize campaign success. I especially appreciated the focus on A/B testing, ROI/ROAS calculations, and how to communicate insights effectively to stakeholders—essential skills for any data-driven marketer.

Thank you very much. This course is amazing. This course is invaluable. The teaching quality at Coursera is much better than universities (remote/onsite) where we traditionally learn as university students. This gives infinity value to the certificates provided by Coursera. Coursera is marvelous. I want to thank again for the great experience.

All Google Digital Marketing & E-Commerce Courses are very useful and presented in an interesting, enjoyable way, with a system that helps because it is made to involve students, so that not only theory but also practice becomes a habit, so that the course material is not easily forgotten, but instead becomes remembered and also applicable.

El curso de marketing digital y comercio electrónico ha sido fundamental para adquirir un conocimiento integral sobre cómo gestionar y optimizar campañas en el entorno digital. La importancia del curso radica en su capacidad para enseñar habilidades clave en la creación, ejecución y evaluación de estrategias de marketing en línea.

This section of the program for myself was the most challenging. I didn't know the understanding or comprehension of analytics. After completing this section of the program I have a much better understanding of what analytics and reporting the results are all about. Mike the instructor was encouraging and helpful along the way.

The course covers a comprehensive range of topics in marketing analytics, including key metrics, data interpretation, and measurement techniques. The inclusion of current trends and tools ensures the content is relevant and up-to-date. Case studies and real-world examples provide practical insights and enhance understanding.

This course is an excellent resource for anyone looking to improve their marketing analytics skills. The content is comprehensive and covers essential topics like KPIs, ROI, and A/B testing. The hands-on approach and use of tools like Google Analytics and Google Ads make it easy to apply the concepts in real-world scenarios.

I really liked the instructor Michael, and the way he explained complicated concepts which were quite new to me, but he discussed them in a way which made it easy to follow up with him. He had a hint of sincerity in his voice too which made me want to try me level best in all the activities. Overall really like the course.

In this course, I have the opportunity to learn about how to use Google Analytics and Google Ads to track my customer journey on an online platform. I received more study tips about how to improve my skills, such as learning Python, R, and SQL. I will keep going to be an effective digital marketer!

I really enjoyed the presenter. Clearly described the course without sounding like he was reading it. A very good choice of presenter for this analytics course! Thank you. The quizzes seemed to be well thought out and not tricky either. I'm surprised how much of this I retained, it was a lot.

This course was clear, practical, and well-structured. It gave me valuable skills to build, launch, and manage an e-commerce store, with hands-on tools and insights I can apply right away. A great learning experience for anyone looking to start or grow their online business!

It was actually difficult to make it through this course. I blew right through the first 4 courses in 7 days. This was the 5th in the series. It took me 3 full days to finish it. I don't usually have trouble learning anything, but this one challenged me. Good on you!

Course 5 of the Google Digital Marketing & E-commerce is the toughest course so far from Certificate Program. The information is more intense and covers a lot of topics that are important week 3 and 4 are very hands-on. All very useful information.

Although this course does not require any prerequisite background, you'd be amazed by how comprehensive it is even for an entry-level digital marketing role. Thank you so much Coursera and Google for cooperating on this invaluable program.

Marketing analytics and measurement is very useful course,It provides better understanding and knowledge how to measure marketing performance and plan marketing strategy by understanding the market trends.

Thanks for coursera & Google

One of the Greatest topics, relating to my major subject as well as important for every Digital Marketer in order to be professionally stand our in the digital world of marketing and e-commerce as Data Driven Marketing Professional!

This course is perfect for gaining in-depth knowledge about analytics and measurement. It provides a comprehensive understanding of the subject. Completing it will enhance your skills in data analysis and measurement techniques.