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Learner Reviews & Feedback for Storytelling in Branding and Content Marketing by IE Business School

4.4
stars
341 ratings

About the Course

Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention....

Top reviews

CW

Nov 18, 2021

Assignment instruction on week 3 is quite unclear, not sure if I am suppose to make my own brand or present an existing one.

NL

Aug 25, 2020

It was good. It made me remember one of my classes at University. of

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26 - 50 of 76 Reviews for Storytelling in Branding and Content Marketing

By Juan P M M

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Nov 30, 2020

Excelente Institución con profesores de alta calidad.

By Tatiana V S C

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Jun 22, 2023

El curso es muy bueno en el contenido de Marketing.

By Aniket P

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Jun 14, 2020

Fantastic course with lot of useful information

By Course K

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Feb 2, 2025

It's a good course for learning storytelling.

By Angelo S

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Oct 22, 2020

Amazing course, thanks for the opportunity

By Helkia S T V N

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Jun 15, 2025

Maravilhoso! Aprendi muitas coisas novas.

By Chamorro S D E

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Sep 21, 2024

Muy interesante y bonito de aprender

By Reana J

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May 31, 2022

Good course with good explanation.

By Shruti

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Jun 8, 2023

Loved the assignment in this one!

By Malalarisoa R R

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Apr 12, 2021

Branding, Rebranding, Mood Board

By Bui T T

•

May 4, 2023

It's interesting and useful!

By Batool A

•

Aug 11, 2024

رائعة بكل المقاييس

By Camila A R S

•

Jul 5, 2021

¡Excelente curso!

By Soyka M C

•

May 24, 2022

Excelente curso

By Jyoti S

•

Mar 29, 2025

good training

By MARYORI B F V

•

Nov 16, 2022

good course!

By Sergio S U M

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Sep 21, 2025

its great!

By rocio d p

•

Nov 21, 2024

buen curso

By Mukul G

•

Mar 29, 2025

VERY GOOD

By Flor D M Q P

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Nov 15, 2024

muy bueno

By Diana M M B

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Oct 3, 2024

Muy bueno

By Said A M

•

Jun 5, 2021

muy bueno

By Jean P M A

•

Mar 8, 2021

Excelete.

By Chupayo Q M K M

•

Nov 3, 2024

genial

By Jose G Q B

•

Nov 9, 2024

Buena