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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,349 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

RR

Jul 29, 2019

This course helps in getting me familiar with data analysis techniques and data visualization.The quizzes and videos help in getting a comprehensive knowledge of the course.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

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301 - 325 of 719 Reviews for Digital Marketing Analytics in Practice

By Maxie R V F R

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Oct 1, 2020

Good exposure to Digital Marketing !

By Edson d O

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May 3, 2018

Good Course! Great Specialization!!!

By Michael L

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Dec 4, 2017

Very interesting and helpful course!

By Marcio B

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Jun 23, 2017

Amazing course with a great content.

By Siddharth

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Jul 9, 2020

Not an easy course to learn,but fun

By ADIL A

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May 11, 2020

Very great addition in my knowledge

By J O

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May 21, 2018

Great course. Totally recommended.

By Raphael V S

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Feb 12, 2018

I was very pleased with the course

By Hamza H

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Dec 18, 2015

Excellent Course. Quality classes.

By Mauricio O M

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Jan 3, 2022

Very useful. Totally recommended.

By Chloe c

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Apr 5, 2020

very useful information to learn!

By Simon P d G

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Apr 11, 2018

just need an update of the course

By Khyati ( 2

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Mar 30, 2025

This course was well designed .

By Mohamad s a

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Mar 2, 2021

I learn lot of digital marketing

By vidisha s

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Jun 24, 2019

Very useful course all together.

By Hassan M M H

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Nov 11, 2023

Very much excellently designed.

By Saurav K

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Jul 6, 2020

This course was really helpful.

By Jolène M

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Apr 21, 2020

Very interesting and complete !

By Hailemariam K G

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May 18, 2019

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By Nourdine E H

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Dec 3, 2017

great course and great teacher!

By Favian O R M

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Aug 4, 2020

Excellent course, thanks Kevin

By Angelo S

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Jun 21, 2021

Excellent material, thanks...

By KARTIK D

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Oct 4, 2020

great course had a lot of fun

By AMAN S C

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May 17, 2020

excellent teaching experience