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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,350 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

RR

Jul 29, 2019

This course helps in getting me familiar with data analysis techniques and data visualization.The quizzes and videos help in getting a comprehensive knowledge of the course.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

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426 - 450 of 719 Reviews for Digital Marketing Analytics in Practice

By Walid H M

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Jan 16, 2017

nice course

By Kabar I

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Jan 5, 2022

very worth

By Joffrey S

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Aug 27, 2019

I loved it

By Yasnaya G M

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Jul 28, 2019

Very good.

By Christine

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Nov 30, 2017

Excellent!

By Luz A A Q

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Aug 3, 2017

Very good.

By MARIO P

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Jul 5, 2017

Excellent!

By Sara d l F

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Dec 12, 2016

Excellent!

By Elshikh E

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Jun 15, 2025

very Good

By Simantak S

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May 1, 2022

very good

By vayugundla v p

•

Aug 9, 2021

excellent

By Deleted A

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Mar 24, 2021

Very good

By Lakhanraj 2 S

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Sep 27, 2020

fantastic

By Markad s s

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Aug 17, 2020

excellent

By Ram G .

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Apr 14, 2020

excellent

By Ankita M

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Apr 5, 2020

Excellent

By Margarito Z

•

Jul 18, 2019

Excelente

By David F

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Jun 20, 2019

wonderful

By IA A

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Aug 28, 2018

Excellent

By Eman K A H

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Jun 6, 2018

Excellent

By Claudio D S F

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Oct 16, 2017

very good

By Anantharam S

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Oct 5, 2017

Excellant

By Naveen Y

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Oct 23, 2016

Awesome..

By Mateusz J

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Jan 10, 2016

Very good

By Suhaila M A

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Dec 7, 2021

i loveet