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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,350 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

RR

Jul 29, 2019

This course helps in getting me familiar with data analysis techniques and data visualization.The quizzes and videos help in getting a comprehensive knowledge of the course.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

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401 - 425 of 719 Reviews for Digital Marketing Analytics in Practice

By Natalia M G A

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Jul 9, 2019

Great course!

By Alex W

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Jun 10, 2018

Great course!

By Desislava M

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Jul 13, 2017

Great course!

By Anupam D

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Aug 15, 2016

Great course.

By Hunglhds150186

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Jun 23, 2021

it very good

By Eduardo .

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Apr 12, 2021

Great Course

By Sahara S

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Feb 26, 2021

Nice Course.

By Deleted A

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Oct 30, 2020

Great course

By Vladislav S

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Jun 21, 2020

Great course

By Garikayi C

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Apr 14, 2020

great course

By Nishesh S

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Apr 4, 2020

great course

By 5016 - A M

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Jul 3, 2019

great course

By sarunya w

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Jun 11, 2018

Great Course

By Sushan K

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Apr 11, 2018

nice lecture

By Pradeep K

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Aug 30, 2017

Great Course

By Vinayak P

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Dec 19, 2016

great course

By Henry N

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Sep 16, 2016

Great course

By Favaz P V

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Jul 29, 2025

good course

By Mohamed E A

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Nov 17, 2022

Great Value

By Khoder K T

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Dec 9, 2020

Thank a lot

By Luis m Y

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Sep 15, 2020

Great info!

By Deepaankan K

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Aug 15, 2020

Really nice

By VAIBHAV C

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Aug 9, 2020

nice course

By Vincent O

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Jul 10, 2019

Good course

By ahmed f

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Jun 17, 2017

very useful