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Back to From Likes to Leads: Interact with Customers Online

Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,883 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

TH

Oct 4, 2022

Liked the specificity in approach to ensuring that you get the right contenct in front of your target audience. The course provided different ways to attain potential clients and keep them.

MH

Oct 1, 2022

It is a very useful course. I learned a lot from this course. It has really practical content and complete training. Thanks to Google and everyone who organized this course.

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376 - 400 of 783 Reviews for From Likes to Leads: Interact with Customers Online

By Emmanuel O

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Mar 6, 2025

The teaching was raelly great

By Sandra C

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Aug 9, 2024

Excellent and well presented.

By Krishna C

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Jun 8, 2024

Interesting and worth of time

By Muhammad F

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Mar 13, 2023

it's worth the time you spend

By Gaurav D

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Dec 17, 2022

5 star course. Big Thumbs up!

By Fadi A

•

Nov 20, 2023

Super useful and interesting

By Muhammad R

•

Oct 16, 2023

I like this course very good

By Paige M

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May 24, 2023

interesting and informative.

By Grace M

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Nov 2, 2022

Interesting and interactive.

By Mohamed A

•

Aug 18, 2025

Very nice , more experience

By Dmitrijs K

•

Mar 12, 2025

Very attractive and helpful

By Manoj M

•

Oct 31, 2024

Great teaching and insights

By Jason T

•

Oct 28, 2022

Keep pushing to learn more

By Ngoyi T

•

Oct 3, 2022

Amazing, onto the next one.

By Flor M R P

•

Mar 6, 2025

Muy detallado el contenido

By Eiman I

•

Dec 31, 2024

excellent learning journey

By Chinalu J

•

Jul 30, 2024

Very insightful. Thank you

By Chidiebere E

•

Jan 1, 2024

Good content and impactful

By Elyas B

•

Aug 18, 2023

Excellent For Beginners !!

By Adriana R

•

Jul 5, 2023

Very helpful and complete!

By Júlia C

•

May 6, 2023

Very good one! i recommend

By Anup A

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Jan 19, 2023

Informative and new to me.

By MD M I

•

Nov 16, 2022

great course for beginners

By Sidra B

•

Jul 31, 2025

descriptive and practical

By Ve N

•

Nov 18, 2024

Very valuable information