By completing this course, learners will be able to define market research, analyze company identity, formulate research objectives, apply analytical frameworks, and evaluate impact for strategic decision-making. The course takes learners through a practical case study on technology intelligence and licensing solutions in Europe, making it highly relevant and applied.
Market Research: Analyze, Apply & Evaluate
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Market Research: Analyze, Apply & Evaluate
This course is part of Market Research & Business Intelligence Mastery Specialization
Instructor: EDUCBA
Included with 
Gain insight into a topic and learn the fundamentals.
4 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Apply PESTLE and SWOT frameworks for market assessment.
Design and execute structured market research processes.
Analyze data to generate actionable business insights.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
November 2025
Assessments
8 assignments
Taught in English
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This course is part of the Market Research & Business Intelligence Mastery Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
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There are 2 modules in this course
This module introduces the foundations of the case study by exploring the basics of market research, the company profile, and its identity. Learners will analyze the company’s vision, mission, milestones, and business verticals to establish context. The module emphasizes defining objectives, making key observations, and shaping an initial strategy to guide the market research journey.
What's included
9 videos4 assignments
This module presents analytical frameworks and research models used in the case study. Learners will explore geo assessment, audits, PESTLE, market analysis, and SWOT to understand internal and external influences. The module further explains the architecture and process of market research, guiding learners to structure reports, conduct evaluations, and measure impact effectively.
What's included
10 videos4 assignments
Earn a career certificate
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Frequently asked questions
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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