Chevron Left
Back to Digital Marketing Analytics in Theory

Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,814 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

Filter by:

526 - 550 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Yiğit E

•

Dec 13, 2020

It's a very good experience for me

By Rohan P

•

Mar 6, 2017

well taught..properly explained...

By Akintoye M M

•

Nov 4, 2016

This course is really good, I like

By Shirisha G

•

Nov 24, 2022

it was very usefull and excellent

By kenda d

•

Sep 3, 2020

great course and great professor.

By Tlhopane

•

Jun 26, 2019

Very informative and interesting!

By Sambhav j

•

Jun 1, 2018

Great Course With Great Follow Up

By Utsav C

•

Nov 4, 2016

A very good course for beginners.

By Jules C

•

Oct 3, 2016

I learned a lot from this course.

By Alice A O

•

Jul 31, 2025

So much engaging and very good .

By Assem A D

•

Oct 12, 2020

Thanks I've covered the material

By Alison W

•

Jun 14, 2020

excellent I really learned a lot

By Bruno P

•

Jun 1, 2020

Great Course!! I learned a lot!!

By Michael K

•

May 26, 2020

Its amazing work they are doing

By Simran W

•

May 18, 2020

I learned a lot from this course

By Daniel H

•

May 7, 2020

Excellent course, very complete.

By Ahmed S

•

Aug 11, 2016

Great course , thank you so much

By KARTIK D

•

Sep 12, 2020

The course was very insightful.

By aya y m

•

Aug 28, 2020

it is great;easy and in details

By Viviana G T

•

Feb 1, 2020

Great course and really helpful

By Affonso S

•

Nov 11, 2016

excellent course and experience

By MAN Y H

•

Dec 21, 2020

Learned a lot from this course

By Md. N H

•

Jun 25, 2020

A great course about marketing

By Manohar S R

•

Mar 11, 2019

Great Course so far! loving it