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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,814 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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726 - 750 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Margarito Z

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Sep 12, 2019

Excelente

By TÉRCIA P L

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Aug 20, 2019

excelente

By Aya M B

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Oct 22, 2018

thank you

By Antony J L

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Apr 9, 2018

Excellent

By Raphael V S

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Mar 23, 2018

Fantastic

By Claudio D S F

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Oct 16, 2017

very good

By Anantharam S

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Oct 5, 2017

Excellant

By ahmed f

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Jun 17, 2017

very good

By Yi O

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Apr 27, 2020

Great cl

By Hailemariam K G

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Apr 25, 2019

like it!

By Asad A

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Feb 5, 2023

Awesome

By Joel D B C

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Feb 16, 2021

5 stars

By Khoder K T

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Dec 11, 2020

awesome

By Shriya D

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May 21, 2020

Amazing

By Malika P

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Feb 9, 2020

Best!!!

By Sanaz k

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Jan 16, 2018

perfect

By Tamseel K

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Jun 23, 2016

Awesome

By Victor R

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Aug 27, 2015

Great!!

By Suhaila M A

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Dec 9, 2021

i love

By Ana W

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Oct 24, 2016

great!

By vannthhs180398

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Sep 19, 2024

Goood

By Bui T A T ( H

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Sep 18, 2024

grade

By Ayman A

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Nov 21, 2021

great

By LEONARDO H P

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Jan 24, 2021

Great

By Sachith C J

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Jul 18, 2020

great