Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign
About the Course
Top reviews
DN
Jan 30, 2016
Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.
BM
Oct 9, 2019
Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.
901 - 925 of 1,165 Reviews for Digital Marketing Analytics in Theory
By Michelle A
•Jul 24, 2016
Very useful information, even for someone who already has some background on this matter.
By Monalisa S
•Mar 14, 2018
It touched upon many new aspects of Digital Analytics. Thanks for this wonderful course.
By Satyam K
•Apr 15, 2018
overall a good course. gives good insights into how the marketing analytics world works
By Kelvin N
•Nov 3, 2015
Professor have in-depth experience in the field which make the course very interesting!
By Harish K R
•Mar 10, 2018
Good course to get started in Digital Analytics but some of the contents are outdated.
By Ritesh J
•Sep 22, 2016
Learnt new things. Reading material is good. Instructor clearly explains the concepts.
By Rahul K
•May 19, 2017
Very comprehensive and well planned for learning for someone who is new to analytics.
By Arturo B
•Jan 20, 2017
Great introduction to Marketing Analytics. I think it needs a little more examples.
By ceyda o
•Aug 13, 2016
I really enjoyed to learn new things, understand the analytics behind the marketing
By MISHIKA T
•Aug 28, 2020
Theory was a bit boring because of quiz and assignment it becomes more interesting
By Victor N B
•Apr 27, 2020
Very good. but only less practical learnings than the last course on the program
By Valeria P
•Mar 11, 2016
Interesting course and good basic knowledge! I wish we had more practice though.
By Yash D
•Mar 8, 2019
The course is extremely helpful and concise. It was a great source of learning!
By IGNASIUS A
•Oct 24, 2020
ya its good but the speaker in my opinion is not really good its really boring
By Timiha K
•Apr 30, 2020
Would suggest giving more examples in the course to understand concepts better
By Rishabh K
•Sep 21, 2018
The course covers the techniques of web analytics and many important concepts.
By NĂ¡dia N
•Mar 6, 2019
Really good, I am just wondering to have more questions inside the exercises.
By Simone P
•Jun 13, 2020
Great course. Videos are a little older but other than that it is top notch.
By Jyotsana B
•Sep 25, 2015
Nice explanation about need and its different aspect of Digital Analytic s.
By Brent C
•Feb 1, 2018
solid overview of the theory of digital marketing from an industry leader.
By LAMIN C
•Mar 9, 2025
This was a great course that helped enlightened me of digital marketing.!
By Kshitij V
•Jun 9, 2018
In some videos the audio was very low otherwise and excellent experience.
By Sameed B
•Jul 9, 2020
A helpful course but should add more practical exercises in the course
By Shaun W
•Nov 22, 2018
The course content was excellent and I found the video to be engaging.
By Christian E M
•Feb 14, 2018
I think the topics were a bit out of date but otherwise a good course.