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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,814 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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951 - 975 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Angela F

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Sep 9, 2020

Very clear explanations, easy to understand

By Mokshesh J

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Apr 13, 2020

fun, thought provoking and very educational

By Saurav K

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Jul 4, 2020

Good teaching but little less interactive.

By Mostafa M

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Nov 23, 2017

Please give us more life examples

Thank you

By Caro

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Dec 17, 2019

I liked the first one more than this one.

By Bénédicte M

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Apr 23, 2019

Good but the book references are too old.

By Md I I C

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Jun 27, 2020

Good Tutorial but need better example...

By Agnese J

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Feb 5, 2021

Easy to understand and good structure.

By Hazem J S

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May 17, 2016

Very Informative, a little dry however

By Махмудова А

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May 19, 2020

Nice course for theoretical knowledge

By MUHAMMED Z N K P

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Oct 15, 2020

great course for marketing analysis.

By Min X

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Apr 29, 2020

Overall good, but not enough detail.

By Ahmed M M

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Nov 25, 2018

good content but needs to be updated

By Eeshaa N S

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Apr 24, 2018

Awesome course, quite user friendly!

By daniela c

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Mar 20, 2016

Very interesting and well supported

By Laura J

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Sep 7, 2015

Good overview of digital analytics.

By Kumar A

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Jun 12, 2020

Great course explaining the theory

By Roberto I

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Aug 26, 2018

Some readings are becoming dated.

By amir s

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Dec 19, 2016

It is a great fundamental course.

By JAY R P

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Jul 16, 2020

Keanu Reaves of Data analytics!!

By Vaso K

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Feb 7, 2016

Not so good! There is much water

By Juan S D

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Mar 3, 2016

Es un poco denso pero es bueno.

By Deepakkumar P

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May 9, 2020

It was very informative course

By Shilpa M

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Feb 20, 2020

It was nice...gave the basics

By Ashna M

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Jul 7, 2020

very helpful and interesting