Navigate the journey of launching a new product into the market and managing its lifecycle post-launch. This course covers planning successful launches, developing marketing and sales strategies, ensuring product quality, and managing post-launch activities. Learn to execute enterprise software deployments, ensure compliance monitoring, and conduct thorough testing. Develop effective marketing strategies across various channels, create compelling sales strategies, and analyze market feedback. Implement quality assurance and control techniques, monitor product performance using KPIs, and gather customer feedback. Plan and implement product updates and enhancements, and apply data-driven insights to make informed decisions. Learn to utilize generative AI in product management and manage AI product lifecycles, including performance monitoring, iterative updates, and ethical considerations.

Product Launch and Post-Launch Management

Product Launch and Post-Launch Management
This course is part of Microsoft AI Product Manager Professional Certificate

Instructor: Microsoft
4,150 already enrolled
Included with
51 reviews
Recommended experience
Skills you'll gain
- Risk Management
- Product Marketing
- Cross-Functional Collaboration
- User Feedback
- Key Performance Indicators (KPIs)
- Product Lifecycle Management
- Product Management
- Responsible AI
- Data-Driven Decision-Making
- Performance Analysis
- Release Management
- New Product Development
- Product Improvement
- AI Product Strategy
- Product Quality (QA/QC)
- Quality Assurance and Control
- Sales Strategy
Tools you'll learn
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Reviewed on Jul 25, 2025
great course, I learned a lot on post launch activities.
Reviewed on Nov 25, 2025
It was end to end product management learning inclusive of AI which is essential with current market needs.

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