Packt
Interviewing Users: Conducting Effective User Research

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Packt

Interviewing Users: Conducting Effective User Research

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Clarify business goals to guide your research objectives

  • Plan and execute user interviews with structured techniques

  • Analyze and communicate findings to influence team decisions

Details to know

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Recently updated!

November 2025

Assessments

10 assignments

Taught in English

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There are 10 modules in this course

In this section we look at the basics of user interviews. We explore why and how we should approach it, look at why every company will benefit from doing it, and consider the high-levels of planning interview-based research.

What's included

1 video6 readings1 assignment

In this section we will master ResearchOps basics by defining inclusive sampling, streamlining recruitment and scheduling, and crafting phased interview guides that deliver reliable, scalable user insights.

What's included

1 video7 readings1 assignment

In this section we will transform interviews into contextual research by integrating observation, participatory techniques and tool-based exercises while clarifying method versus methodology and structuring people-object-environment guides.

What's included

1 video6 readings1 assignment

In this section we will design lean field teams, mitigate researcher bias, and orchestrate sequential interview stages, ensuring reliable participant insights across onsite and remote UX research contexts.

What's included

1 video7 readings1 assignment

In this section we will apply bias-neutral frameworks, practice selective self-disclosure to build rapport, and interpret body-language and eye-contact cues to conduct insightful in-person or remote user interviews.

What's included

1 video6 readings1 assignment

In this section we will learn to balance a flexible interview guide with strategic silence, backchannel awareness, timing, varied question types and participant language to uncover authentic worldviews and minimize bias.

What's included

1 video7 readings1 assignment

In this section we will troubleshoot reticent or verbose participant behaviors, adapt semi-structured interview techniques to complex socio-cultural variables, and institute reflective practice-critique, comparison, storytelling-for continuously improving qualitative UX research rigor.

What's included

1 video6 readings1 assignment

In this section we will confront live note-taking speed limits, integrate audio recording, uphold eye contact, and delegate documentation to ensure complete, reliable interview data and stronger participant rapport.

What's included

1 video5 readings1 assignment

In this section we will tag interview transcripts, collaboratively cluster findings, then distill evidence based insights into topline reports that guide user experience strategy and user centered product decisions.

What's included

1 video4 readings1 assignment

In this section we will learn to create a living user experience findings log, rank issues by severity and effort, and deliver persuasive stories that push research discoveries into everyday product decisions.

What's included

1 video4 readings1 assignment

Instructor

Packt - Course Instructors
Packt
1,068 Courses252,878 learners

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