Transform scattered email marketing ideas into structured, executable campaigns that deliver results on time.

This Short Course was created to help marketing professionals accomplish systematic email project planning using proven methodologies and practical tools. By completing this course, you'll master the essential planning framework that distinguishes professional marketers from amateurs, gain hands-on experience with Outlook's project management features, and develop repeatable workflows that accelerate future campaigns. By the end of this course, you will be able to: Outline the steps in planning an email marketing project from idea to launch Create a simple visual timeline in Outlook for the next email campaign This course is unique because it combines strategic project planning principles with practical Outlook implementation, providing both the framework and the tools to immediately improve your email marketing execution. To be successful in this project, you should have a background in basic email marketing concepts and familiarity with Microsoft Outlook.