Showcase your SEO, generative AI (GenAI), and Generative Engine Optimization (GEO) skills to employers! This capstone course is your opportunity to demonstrate you have the design, implementation, and AI-driven SEO skills businesses need.
SEO, Generative AI, and GEO Capstone Project
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Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
5 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Complete a portfolio-worthy project showcasing your skills in SEO and GEO that will catch the eye of employers
Craft SEO prompts and outputs, including keyword clusters, optimized blog content, and structured data and schema for AI search engines
Generate recommendations for GEO supported by evidence
Compile a clean, portfolio-ready case study with inputs, process, outputs, and results
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 3 modules in this course
In this module, you'll step into the role of a newly hired SEO Executive for a hypothetical brand. After a brief brand overview, you'll be tasked with performing key SEO activities that simulate real-world practice. You'll research and build a keyword strategy, develop an on-page optimization plan, and apply structured SEO thinking to strengthen the brand's digital presence.
What's included
3 videos1 reading2 assignments4 plugins
In this module, you'll apply your learning by executing two hands-on projects focused on the use of Generative AI in SEO and content optimization for GEO. These projects will allow you to demonstrate proficiency in both traditional SEO techniques and AI-driven optimization strategies. You'll showcase how Generative AI can enhance productivity, creativity, and precision, while gaining practical experience in the emerging growth area of GEO.
What's included
2 videos3 assignments4 plugins
In this module, you will take a graded quiz to assess your overall mastery of the concepts learned in this specialization. The module includes a course glossary to reinforce key terminology and concepts. The course concludes with a wrap-up that summarizes key takeaways and guides you on how to apply your learning in your career, along with some helpful videos that will guide you on how you can further your newly found skills in your career or in freelancing.
What's included
3 videos2 readings1 assignment1 app item1 plugin
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Frequently asked questions
Yes, you will develop a simulated, portfolio-ready SEO project for a hypothetical client scenario.
Capstone projects show that you can apply your learning to solve real business problems. They give employers clear proof of your ability to use SEO, GEO, and GenAI tools in practical, results-driven ways.
It lets you move beyond theory and build something that mirrors real-world work. You’ll show that you can plan, analyze, and deliver measurable outcomes—the kind of capabilities employers look for in digital and data-driven roles.
More questions
Financial aid available,