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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,610 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

CV

Dec 17, 2022

Very worth it! I learned a lot and the topics are very oriented to people who will use Facebook and Instagram for their marketing campaigns - which is most likely everyone!

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

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451 - 475 of 696 Reviews for Fundamentals of Social Media Advertising

By Jason D

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Dec 4, 2020

Great course!

By BERNADETHA L

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Mar 26, 2023

very helpful

By Tala S

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Jan 13, 2023

great course

By Aditya I

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Oct 14, 2022

nice course

By Ogo M

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Apr 5, 2022

great course

By Danny G

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Feb 4, 2022

great course

By habiba s a

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Jun 12, 2021

very awesome

By Eleazar A

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May 22, 2021

Excellent!!!

By Elio C

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Nov 7, 2020

Great course

By Oriana O (

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Oct 16, 2020

It was great

By Lucas c

•

Sep 23, 2025

Super bueno

By Hanan M

•

Aug 27, 2025

It is Great

By Mansoor G

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Jun 1, 2025

amazing one

By Marco T

•

Feb 17, 2025

Good course

By Edyta

•

Oct 25, 2024

interesting

By Shani M

•

Mar 12, 2024

Informative

By Lary M

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Sep 27, 2023

Excellent!!

By aarish a

•

Mar 21, 2023

best course

By vansh j

•

Mar 21, 2023

Its Awesome

By Jude J

•

Sep 12, 2022

Tremendous!

By S B

•

Dec 3, 2021

good course

By Tilda S

•

Aug 15, 2021

great class

By April R E

•

Feb 2, 2021

SO BLESSED.

By Oriana D

•

Jan 23, 2026

me encanto