Chevron Left
Back to AI Applications in Marketing and Finance

Learner Reviews & Feedback for AI Applications in Marketing and Finance by University of Pennsylvania

4.6
stars
487 ratings

About the Course

In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also learn about fraud, credit risks, and how AI applications can also help you combat the ever-challenging landscape of protecting consumer data. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection methods. You will also hear from leading industry experts in the world of data analytics, marketing, and fraud prevention. By the end of this course, you will have a substantial understanding of the role AI and Machine Learning play when it comes to consumer habits, and how we are able to interact and analyze information to increase deep learning potential for your business....

Top reviews

HF

Oct 4, 2023

Good introduction to how AI applications in Marketing & Finance.

PQ

Mar 18, 2024

Interesting but sometimes assumes the audience has more finance experience then they may actually have.

Filter by:

51 - 75 of 93 Reviews for AI Applications in Marketing and Finance

By Ponkarthikeyan S [

•

Apr 30, 2025

Very interesting and helpful course.

By Shatabdi B

•

Mar 13, 2026

Great and learned a lot new things

By Joey Y

•

Mar 16, 2026

Highly recommended this course

By Uray J

•

Jan 5, 2026

Very user friendly

By Charles L

•

Oct 19, 2025

Very interesting!

By Sherif L

•

Jan 21, 2026

Very interesting

By Kimberly E

•

Jun 29, 2023

amazing course

By Luis F C D

•

Oct 20, 2024

It was great!

By Francisco D

•

Jan 10, 2026

Great course

By Xuân H T

•

Sep 23, 2025

Khá hữu ích

By Manoj N

•

Aug 20, 2024

informative

By Julio H M

•

Feb 14, 2025

Fantástico

By hanna n t

•

Dec 11, 2024

EXCELLENT

By HENIA V C

•

Jul 18, 2025

Its nice

By Anderson D s

•

Aug 28, 2024

Ótimo

By Rubens L d S

•

Jun 22, 2023

Good!

By Nguyễn T N ( H H

•

Feb 25, 2026

Good

By Mdzakir H

•

Dec 12, 2025

Good

By 龚超

•

May 19, 2022

非常好用

By Ajita S

•

Jan 22, 2022

Thank you for simplifying the concepts as much as possible! The confusion matrix is still little confusing for an individual like me who is not from a finance background. However, i had done a little more research before taking the test which did help me. Thanks again for putting this together...great learning journey!

By Dominica P

•

Jun 9, 2022

Great course that built upon the previous course in the specialization. I enjoyed that there was no peer review for this course, but week 3 was a bit dense for those not familiar with the credit risk sector.

By Felipe B d C

•

Nov 24, 2024

The information is very interesting and provides a solid foundation of theoretical knowledge; however, it feels somewhat outdated, dating back to 2021-2022.

By Amit B

•

Dec 18, 2024

Informative course, first modules about finance are very interesting and would be nice to include more structures Ai examples

By Peter J Q

•

Mar 19, 2024

Interesting but sometimes assumes the audience has more finance experience then they may actually have.

By Kerri L

•

Oct 9, 2023

Learned real-world application of AI/ML in Finance and the huge potential of more to come