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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,335 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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2001 - 2025 of 2,536 Reviews for Introduction to Marketing

By Katherine M

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Oct 14, 2023

GENIAL

By Chenxiao W

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Jan 18, 2022

great!

By Fabio D A

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Jan 12, 2021

Great!

By Sakiruzzaman

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Dec 5, 2020

Great!

By Mahadev A

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Jul 3, 2020

THANKS

By See K H

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Nov 13, 2019

Great!

By Deleted A

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Oct 26, 2019

Great!

By Santhosh K M R

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Jul 30, 2019

Good C

By Carlos H P A

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Jan 9, 2019

Great!

By sameh a

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May 28, 2017

thanks

By Peter T (

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Dec 5, 2016

great.

By Neng W

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May 24, 2016

Great!

By Tingjiao Z

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Jan 14, 2016

终于注册上啦

By Rantastia N A

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Aug 18, 2025

great

By ruyi s

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Aug 17, 2025

Gerat

By Niloy P

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Mar 3, 2025

Great

By Alexis G M

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Oct 15, 2023

GREAT

By Angajala D P 2

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Mar 2, 2023

NJNNJ

By pedro b

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May 16, 2022

great

By Abdulrahman A A A

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May 12, 2022

Good.

By GUNTY N B H

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Feb 17, 2022

super

By Deleted A

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Jan 12, 2022

malak

By David E D

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Jan 6, 2022

Good!

By Johnathon M

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Nov 7, 2021

great