What background knowledge is necessary?

<text variant="body1">No college degree or prior experience is required.

Do I need to take the courses in a specific order?

The courses in this professional certificate have been designed in a logical sequence. It is recommended that the courses be taken in the order they are presented to derive maximum learning.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.

IBM Digital Marketing and Growth Hacking with GenAI Professional Certificate

IBM Digital Marketing and Growth Hacking with GenAI Professional Certificate

Prepare for digital marketing specialist career. Gain in-demand and practical skills to be job-ready in 2 months. No prior experience needed.

Instructors: IBM Skills Network Team

Included with Coursera Plus

Learn more

7 course series

Earn a career credential that demonstrates your expertise

4.8

(50 reviews)

Beginner level

Recommended experience

2 months at 8 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

7 course series

Earn a career credential that demonstrates your expertise

4.8

(50 reviews)

Beginner level

Recommended experience

2 months at 8 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

What you'll learn

Master the up-to-date practical skills and knowledge that digital marketers use or are required for becoming a growth hacker
Practice concepts and strategies across digital advertising, SEO, content marketing, social media, e-commerce, and email campaigns
Learn how to create, manage, and analyze effective marketing campaigns across major social media platforms, such as Google, LinkedIn, and YouTube
Use GenAI to automate and personalize marketing content, including ad copy, product recommendations, and email promotions

Overview

Prepare for a career in the high-demand field of digital marketing. In this IBM Digital Marketing Professional and Growth Hacking Certificate, you’ll learn in-demand skills like digital advertising, search engine optimization (SEO), social media management, and data analysis to get job-ready in 2 months. No prior experience is required to get started.

A digital marketing specialist develops marketing plans and strategies for businesses, usually through channels that include social media, SEO, and email.

This program will teach you the foundational digital marketing skills employers are seeking for entry-level digital marketing roles, including content creation, data analysis, and paid advertising. It will not only help you start your career in digital marketing or become a growth hacker but also provide a strong foundation for future career development in other paths, such as healthcare, education, e-commerce, or real estate.

You’ll also learn the latest tools used by digital marketers, including Google Adwords, Meta Advertising, Yoast SEO, and more.

Upon completion, you’ll have a portfolio of projects and a Professional Certificate from IBM to showcase your expertise. You’ll also earn an IBM Digital Badge and will gain access to career resources to help you in your job search, including mock interviews and resume support.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English

Professional Certificate - 7 course series

Throughout the program, you’ll complete projects and labs to gain a firm grasp on the required skills commonly used by digital marketers.

Examples of labs and projects included in the program:

Develop advertising campaigns for various social media channels, including Google, Instagram, Facebook, and LinkedIn
Optimize a campaign based on data
Perform influencer marketing selection
Create and optimize rich snippets and schema markups
Build campaigns on Google AdWords
Optimize ecommerce campaigns using Google Shopping
Generate personalized product recommendations
Leverage GenAI tools in digital marketing areas, such as content creation, email marketing, SEO, and social media

The program includes a capstone project that provides a hands-on opportunity to apply your skills in a real-world scenario, guiding you to develop a comprehensive digital and growth hacking marketing strategy.

Introduction to Digital Marketing

Course 111 hours4.8 (39 ratings)View course

What you'll learn

Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field

Skills you'll gain

Digital Marketing, Digital Media Strategy, Social Media, Pay Per Click Advertising, Digital Advertising, Growth Strategies, Market Analysis, Market Opportunities, and Business Strategies

Digital Advertising

Course 215 hours4.9 (11 ratings)View course

What you'll learn

Build the knowledge and skills you need to run successful digital advertising campaigns in just 4 weeks. No prior experience required
Conduct keyword research and set up Google Search campaigns that are optimized for better ROI
Create and manage effective advertising campaigns on LinkedIn, Facebook, and Instagram using platform-specific tools and best practices
Analyze influencer marketing strategies, including identifying appropriate influencers & evaluating campaign effectiveness through relevant metrics

Skills you'll gain

Keyword Research, Google Ads, Marketing Analytics, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, and Paid media

Search Engine Optimization and Content Marketing

Course 314 hours4.9 (15 ratings)View course

What you'll learn

Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.
Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.
Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.
Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content.

Skills you'll gain

Search Engine Optimization, Content Marketing, Content Strategy, Digital Marketing, Market Research, Search Engine Marketing, Content Creation, Marketing Strategy and Techniques, MarTech, Web Analytics and SEO, Web Analytics, Blogs, and Growth Strategies

Social Media Marketing

Course 412 hours4.6 (15 ratings)View course

What you'll learn

Gain essential skills in social media marketing and management to elevate your digital marketing and growth hacking journey.
Develop a social media strategy by mastering planning, goal-setting, and platform selection across channels like Facebook, Instagram, LinkedIn, & X.
Create and manage engaging content across various formats using tools like Canva & inVideo for enhanced audience interaction and community building.
Analyze and optimize performance using key metrics and management tools to monitor campaigns, measure engagement, and refine strategies.

Skills you'll gain

Social Media Management, Content Creation, Social Media Strategy, Social Media Marketing, Drive Engagement, Brand Awareness, Instagram, Content Performance Analysis, Content Marketing, Growth Strategies, Social Media, Digital Marketing, Data-Driven Decision-Making, Scheduling, Customer Engagement, Branding, Social Media Campaigns, TikTok, Market Research, and Calendar Management

E-commerce Marketing and Email Campaigns

Course 513 hoursView course

What you'll learn

Gain essential skills in e-commerce marketing and email campaigns that drive engagement, conversions, and success
Explain the core e-commerce concepts, including business models, platforms, and technology stacks, and the strategic role of email marketing
Develop an e-commerce strategy, including a plan, value proposition, compelling product listings, and craft engaging, personalized email campaigns
Use e-commerce and email analytics tools to track metrics, analyze customer behavior and lifetime value, run A/B tests, and gain data-driven insights

Skills you'll gain

Email Marketing, E-Commerce, Performance Metric, Strategic Marketing, Sales, Customer Relationship Building, Automation, Customer Retention, Online Advertising, Decision Making, and Copywriting

Generative AI: Accelerate your Digital Marketing Career

Course 615 hours4.8 (26 ratings)View course

What you'll learn

Job-ready, practical skills for leveraging generative AI in digital marketing 
Generative AI tools and techniques for creating marketing content and campaigns
AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences
Generative AI techniques to create engaging and personalized email content and targeted marketing strategies

Skills you'll gain

AI Personalization, Search Engine Optimization, Generative AI, Email Marketing, Advertising Campaigns, Prompt Engineering, Content Creation, Digital Advertising, Keyword Research, Marketing Strategies, Copywriting, Responsible AI, E-Commerce, Marketing Automation, Marketing, and Social Media Marketing

Capstone Project: Digital Marketing and Growth Hacking

Course 719 hoursView course

What you'll learn

Demonstrate your digital marketing and AI skills in this portfolio-worthy capstone project that will stand out to employers
Design and execute a digital marketing strategy using core concepts from SEO, content marketing, paid advertising, social media, and email marketing
Develop campaign assets, including briefs, content plans, ad strategies, email sequences, and AI-enhanced materials tailored to a target audience
Apply practical skills in audience targeting, budgeting, channel selection, and performance forecasting to simulate real-world marketing challenges

Skills you'll gain

Search Engine Optimization, Social Media Strategy, Target Audience, Advertising Campaigns, Content Marketing, Digital Marketing, Smart Goals, Paid media, Presentations, Content Strategy, E-Commerce, Social Media Marketing, Marketing Analytics, LinkedIn, Digital Advertising, Web Analytics, Market Analysis, Social Media Campaigns, and Business Analysis

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

IBM Skills Network Team

84 Courses1,570,126 learners

SkillUp

107 Courses324,226 learners

Rajesh Menon

IBM

8 Courses14,707 learners

Rav Ahuja

IBM

56 Courses4,372,168 learners

Offered by

IBM

SkillUp

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Frequently asked questions

This program is self-paced. On average, learners who spend 5–6 hours a week can complete it in approximately 2 months. Those spending 8–10 hours a week can complete it in approximately 2 months.

This professional certificate is ideal for you if you:

Want to start a career in marketing or develop your skills in digital marketing
Are a marketing professional transitioning from traditional marketing to digital marketing
Are an owner of a small business or start-up seeking to manage your digital marketing efforts
Are a freelance writer, blogger, or designer looking to expand your skill set and offer digital marketing services
Are a digital marketer or a consultant looking to expand your skill set and offer digital marketing services
Are a student in marketing, communications, or a related field, keen to start a career in the industry

No college degree or prior experience is required.

The professional certificate equips you with the knowledge and hands-on experience to build job-ready skills in key areas of digital marketing.

You will learn to plan and execute effective paid campaigns through digital advertising and paid media. Additionally, you will be able to optimize SEO best practices, conduct keyword research, and apply content strategies to enhance online visibility.

The program also covers implementing e-commerce and email marketing strategies by optimizing product listings, using insights, and crafting engaging emails.

With generative AI tools and techniques, you can create personalized content and automate marketing campaigns for greater efficiency.

By the end of this course, you will be able to apply these skills to develop a comprehensive digital marketing strategy, including goal setting, budgeting, and audience targeting.

Digital marketing uses online channels such as search engines, social media, email, and websites to promote products, services, or brands. It is crucial in today's digital age because it helps businesses reach a global audience, engage customers in real time, and drive measurable results through data-driven strategies. Effective digital marketing improves brand awareness, generates leads, and increases sales.

A successful digital marketing strategy includes several key components:

·Search Engine Optimization (SEO): Optimizing content to rank higher on search engines.

·Content Marketing: Creating valuable content to attract and engage audiences.

·Social Media Marketing: Promoting brands and interacting with customers on platforms like Facebook, Instagram, and LinkedIn.

·Email Marketing: Sending targeted messages to nurture leads and build customer relationships.

·Paid Advertising (PPC): Running ads on platforms like Google Ads and social media.

·Analytics & Data Measurement: Tracking performance and optimizing campaigns for better results.

To succeed in digital marketing, you need a mix of technical and creative skills, including:

SEO and SEM Knowledge: Understanding how search engines rank content and how to optimize for visibility.
Content Creation and Copywriting: Crafting engaging blog posts, social media content, and ad copy.
Data Analytics: Using tools like Google Analytics to track performance and optimize campaigns.
Social Media Management: Engaging audiences on platforms like LinkedIn, Instagram, and TikTok.
Email Marketing and Automation: Creating effective email campaigns that nurture leads.
Paid Advertising (PPC): Running targeted ads on platforms like Google Ads and Facebook.

IBM Digital Marketing and Growth Hacking with GenAI Professional Certificate

What you'll learn

Overview

Skills you'll gain

Tools you'll learn

What’s included