Meta
Meta Data Analyst with GenAI Professional Certificate
Meta

Meta Data Analyst with GenAI Professional Certificate

Launch your career in data analytics. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta in 5 months or less. No degree or prior experience required.

Brandon Larkin
Brandi Robinson
Anke Audenaert

Instructors: Brandon Larkin

Included with Coursera Plus

Earn a career credential that demonstrates your expertise

(862 reviews)

Beginner level

Recommended experience

5 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Earn a career credential that demonstrates your expertise

(862 reviews)

Beginner level

Recommended experience

5 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Collect, clean, sort, evaluate, and visualize data

  • Apply the OSEMN, framework to guide the data analysis process, ensuring a comprehensive and structured approach to deriving actionable insights

  • Use statistical analysis, including hypothesis testing, regression analysis, and more, to make data-driven decisions

  • Develop an understanding of the foundational principles of effective data management and usability of data assets within organizational context

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
108 practice exercises

Professional Certificate - 5 course series

What you'll learn

  • Apply the data analysis process OSEMN to marketing data

  • Compare and contrast various data formats and their applications across different scenarios

  • Identify data gaps and articulate the strengths and weaknesses of collected data

Skills you'll gain

Data Analysis, Data Storytelling, Exploratory Data Analysis, Data Collection, Data Cleansing, Key Performance Indicators (KPIs), Data Literacy, Analytical Skills, Analytics, Generative AI, Business Analysis, Data Management, Data Modeling, Data Quality, Business Metrics, Data Manipulation, Marketing, and Data Visualization

What you'll learn

  • Clean data with spreadsheets and use common spreadsheet formulas to calculate summary statistics

  • Write foundational SQL statements and queries to extract data in spreadsheets

  • Create charts in Google Sheets and use Tableau to visualize data and use dashboards to create data visualizations

Skills you'll gain

Google Sheets, Spreadsheet Software, Data Visualization Software, Data Manipulation, Tableau Software, Data Storytelling, Correlation Analysis, Dashboard, SQL, Descriptive Statistics, Exploratory Data Analysis, Data Analysis, Data Cleansing, Marketing Analytics, Data Visualization, Pivot Tables And Charts, and Statistical Analysis

What you'll learn

  • Sort, query, and structure data in Pandas, the Python library

  • Describe how to model and interpret data using Python

  • Create basic data visualizations with Python libraries

Skills you'll gain

Data Manipulation, Pandas (Python Package), Data Visualization Software, Data Visualization, Python Programming, Programming Principles, Exploratory Data Analysis, Matplotlib, Data Cleansing, Data Analysis, Scripting Languages, Data Modeling, Jupyter, and Scripting

What you'll learn

  • The basic principles of descriptive and inferential statistics

  • Use statistical analyses to make data-driven decisions

  • How to formulate and test hypotheses and take action based on the outcome

Skills you'll gain

Statistical Modeling, Sampling (Statistics), Time Series Analysis and Forecasting, Spreadsheet Software, Regression Analysis, Descriptive Statistics, Statistics, Statistical Analysis, Tableau Software, Probability & Statistics, Statistical Hypothesis Testing, Statistical Inference, Bayesian Statistics, Marketing Analytics, Data Analysis, Analytics, Data Modeling, and Statistical Methods

What you'll learn

  • How to apply the fundamentals of data collection and data quality management

  • Different type data storage solutions and architectures, including big data management and how they are used

  • The fundamentals of data privacy and compliance, as well as the basics of machine learning

Skills you'll gain

Data Storage, Data Quality, Data-Driven Decision-Making, Machine Learning, Data Security, Data Analysis, Data Governance, Data Collection, Big Data, Information Privacy, Data Architecture, Data Management, and Data Visualization Software

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Brandon Larkin
Meta
2 Courses33,727 learners
Brandi Robinson
2 Courses40,797 learners
Anke Audenaert
Meta
41 Courses964,270 learners
Victor Geislinger
Meta
1 Course26,414 learners

Offered by

Meta

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Frequently asked questions

¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (10/1/2024 - 10/1/2025)