Meta
Meta Data Analyst with GenAI Professional Certificate
Meta

Meta Data Analyst with GenAI Professional Certificate

Launch your career in data analytics. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta in 5 months or less. No degree or prior experience required.

Brandon Larkin
Brandi Robinson
Anke Audenaert

Instructors: Brandon Larkin

Included with Coursera Plus

Earn a career credential that demonstrates your expertise

(867 reviews)

Beginner level

Recommended experience

5 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Earn a career credential that demonstrates your expertise

(867 reviews)

Beginner level

Recommended experience

5 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Collect, clean, sort, evaluate, and visualize data

  • Apply the OSEMN, framework to guide the data analysis process, ensuring a comprehensive and structured approach to deriving actionable insights

  • Use statistical analysis, including hypothesis testing, regression analysis, and more, to make data-driven decisions

  • Develop an understanding of the foundational principles of effective data management and usability of data assets within organizational context

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
108 practice exercises

Professional Certificate - 5 course series

What you'll learn

  • Apply the data analysis process OSEMN to marketing data

  • Compare and contrast various data formats and their applications across different scenarios

  • Identify data gaps and articulate the strengths and weaknesses of collected data

Skills you'll gain

Key Performance Indicators (KPIs), Data Validation, Data Storytelling, Exploratory Data Analysis, Data Analysis, Data Cleansing, Data Collection, Data Quality, Marketing, Analytics, Business Metrics, Data Visualization, Data Modeling, Business Analytics, Data Manipulation, Generative AI, and Data Management

What you'll learn

  • Clean data with spreadsheets and use common spreadsheet formulas to calculate summary statistics

  • Write foundational SQL statements and queries to extract data in spreadsheets

  • Create charts in Google Sheets and use Tableau to visualize data and use dashboards to create data visualizations

Skills you'll gain

Google Sheets, Data Manipulation, Data Visualization Software, Tableau Software, Spreadsheet Software, Dashboard, Data Storytelling, SQL, Correlation Analysis, Data Visualization, Exploratory Data Analysis, Marketing Analytics, Pivot Tables And Charts, Statistical Analysis, Descriptive Statistics, Data Cleansing, and Data Analysis

What you'll learn

  • Sort, query, and structure data in Pandas, the Python library

  • Describe how to model and interpret data using Python

  • Create basic data visualizations with Python libraries

Skills you'll gain

Pandas (Python Package), Data Manipulation, Programming Principles, Data Visualization Software, Data Visualization, Exploratory Data Analysis, Data Cleansing, Matplotlib, Python Programming, Data Analysis, Scripting, Scripting Languages, Jupyter, and Data Modeling

What you'll learn

  • The basic principles of descriptive and inferential statistics

  • Use statistical analyses to make data-driven decisions

  • How to formulate and test hypotheses and take action based on the outcome

Skills you'll gain

Time Series Analysis and Forecasting, Statistics, Spreadsheet Software, Regression Analysis, Descriptive Statistics, Sampling (Statistics), Statistical Modeling, Statistical Hypothesis Testing, Analytics, Data Analysis, Tableau Software, Statistical Analysis, Marketing Analytics, Statistical Methods, Probability & Statistics, Statistical Inference, Data Modeling, and Bayesian Statistics

What you'll learn

  • How to apply the fundamentals of data collection and data quality management

  • Different type data storage solutions and architectures, including big data management and how they are used

  • The fundamentals of data privacy and compliance, as well as the basics of machine learning

Skills you'll gain

Data Storage, Data Collection, Data Quality, Machine Learning, Data Security, Data Governance, Data Analysis, Data-Driven Decision-Making, Data Architecture, Big Data, Data Management, Data Visualization Software, and Information Privacy

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Brandon Larkin
Meta
2 Courses33,920 learners
Brandi Robinson
2 Courses40,966 learners
Anke Audenaert
Meta
41 Courses966,873 learners
Victor Geislinger
Meta
1 Course26,507 learners

Offered by

Meta

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Frequently asked questions

¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (10/1/2024 - 10/1/2025)