Do I need to take the courses in a specific order?

Taking the courses in sequence is strongly recommended.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Healthcare Marketplace Specialization

Healthcare Marketplace Specialization

Launch your career in the healthcare marketplace. Master your understanding of the complex and wealthy industry of healthcare.

Instructors: Dr. Rahul Koranne

Included with Coursera Plus

Learn more

5 course series

Get in-depth knowledge of a subject

4.5

(986 reviews)

Beginner level

No prior experience required

2 months at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

5 course series

Get in-depth knowledge of a subject

4.5

(986 reviews)

Beginner level

No prior experience required

2 months at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

What you'll learn

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation.

The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English

70 practice exercises

Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from University of Minnesota

Specialization - 5 course series

Healthcare Marketplace

Course 122 hours4.5 (610 ratings)View course

What you'll learn

In this course in the Healthcare Marketplace specialization you will identify, define, and describe potential business and public policy solutions to the challenges facing society’s growing demand for health services. Students will master a body of knowledge on the health care sectors major components through reading and reflection.

Healthcare has many different cultural components that will be discussed as historic trends as well as future demographic challenges. You will understand diverse philosophies and cultures within and across societies as they relate to healthcare. This outcome is particularly critical because of the tradeoffs needed to be assessed as medical technology advances faster than budgets and perhaps cultures are sometimes willing to tolerate. At the end of the day, you will gain an appreciation for the role of creativity, innovation, discovery, and expression across disciplines in the development of new medical care solutions through and examination of the physician, medical technology and financing sub-sectors of the health economy.

Skills you'll gain

Market Dynamics, Insurance, Pharmaceuticals, Medical Devices, Regulatory Affairs, Innovation, Health Technology, Medicaid, Market Trend, Health Administration, Health Care, Cultural Diversity, Healthcare Industry Knowledge, Health Policy, Medicare, and Stakeholder Analysis

Healthcare Delivery Providers

Course 227 hours4.7 (215 ratings)View course

What you'll learn

Welcome to the exciting world of Healthcare Delivery Providers!

This second course in the Healthcare Marketplace Specialization will help you understand the various providers of healthcare across the U.S. delivery continuum. We will explore the unique value proposition of the various providers- from hospitals and clinics to physicians to community based providers. We will dissect this important value chain using various lenses such as- site of care delivery, people who provide the care and payers who pay for care. You will also learn about the challenges facing these providers and the innovations they are creating in order to help transform this important industry. I will use readings such as a case study and videos to make this learning more experiential for you, so that you can see and feel the world of healthcare delivery. I will also explain the various acronyms and specialized terms used in healthcare, so that you become more proficient and familiar with the language. Given the fact that Healthcare is one of the largest industries in the U.S. and growing at an rapid pace, it is critical that current and future leaders understand the internal and external drivers that are shaping this industry. Current and future leaders will need to constantly innovate in order to sustain this industry into the future- by creating value for the end customer and the entire population, as well as increasing engagement of the humans who work within this industry. Get ready to take a deep dive into the complex ocean that is U.S. healthcare delivery- and make sure your oxygen tank is securely fastened!

Skills you'll gain

Organizational Structure, Payment Systems, Performance Measurement, Health Care, Primary Care, Value-Based Care, Healthcare Industry Knowledge, Health Policy, Managed Care, Medicare, Health Equity, Health Care Administration, Hospital Experience, Innovation, Leadership Development, and Health Systems

Pharmaceutical and Medical Device Innovations

Course 313 hours4.5 (762 ratings)View course

What you'll learn

Skills you'll gain

Regulatory Affairs, Medical Devices, Intellectual Property, Competitive Analysis, Market Analysis, Strategic Marketing, New Product Development, Pharmaceuticals, Health Policy, Risk Analysis, Product Management, Go To Market Strategy, Innovation, Commercialization, Regulatory Requirements, and Market Opportunities

Medical Technology and Evaluation

Course 413 hours4.5 (290 ratings)View course

What you'll learn

Innovations in medical technologies are one of the leading areas of economic growth in the world. Whether new technologies take the form of pharmaceutical, medical device, biotechnology, information technology of some combination of these innovations, the opportunities for both private enterprise and social welfare are substantial. However, these innovations are not without cost, and require reimbursement from either a privately or publicly financed health care delivery system to enter the marketplace.

This course aims to provide knowledge of the concepts, data, and methodology required to critically evaluate new medical technologies in order to secure financial investment, reimbursement, and regulatory compliance objectives, such as FDA approval. The course is designed to provide understanding of the analytic tools needed to evaluate medical technologies. After completing this course, students will have the skills needed to: - Understand the reimbursement systems financing medical technology use. - Understand the role of government and regulatory agencies in the development and use of new medical technologies. - Identify a population to be served by a medical technology. - Use health care data to evaluate a medical technology. - Perform cost/benefit and cost/effectiveness analysis of a new technology.

Skills you'll gain

Stakeholder Analysis, Health Technology, Probability & Statistics, Clinical Trials, Healthcare Industry Knowledge, Medical Equipment, Clinical Data Management, Risk Analysis, Health Policy, Regulatory Affairs, Cost Benefit Analysis, Payment Systems, Health Care, Program Evaluation, Health Care Procedure and Regulation, Pharmaceuticals, and Medical Devices

Healthcare Marketplace Capstone

Course 514 hours4.7 (66 ratings)View course

What you'll learn

In the Healthcare Marketplace specialization capstone course, key skills are engendered from the four prior courses to create an original medical innovation valuation.

The first course in the specialization teaches the learner to size a population or market. The second course teaches whether the clinician will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course, teaches how to put a monetary value on the improvement in health resulting from a new innovation. The summary of these elements creates a document of high strategic value where the learner has demonstrated not only an understanding of the marketplace but what is required for the marketplace to advance. This is what is accomplished during the Healthcare Marketplace capstone experience.

Skills you'll gain

Market Analysis, Market Opportunities, Regulatory Affairs, Health Technology, Medical Equipment and Technology, Report Writing, Medical Devices, Value-Based Care, Intellectual Property, Healthcare Industry Knowledge, Innovation, Business Valuation, Revenue Forecasting, Clinical Assessment, Regulation and Legal Compliance, and Competitive Analysis

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Dr. Rahul Koranne

University of Minnesota

1 Course12,309 learners

Eric Barrette

University of Minnesota

2 Courses21,550 learners

Stephen T Parente

University of Minnesota

3 Courses70,713 learners

Offered by

University of Minnesota

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Frequently asked questions

There are four courses and one capstone course. Each course course will last approximately 4 to 5 weeks. The capstone is expected to be between 6 to 8 weeks.

Courses will run with cohorts starting approximately every two weeks.

This course covers the fundamentals of the healthcare marketplace at a beginners level. It is beginners level because no prior experience or courses in the healthcare marketplace are necessary, but it is a college-level course in which learners are expected to think carefully about conceptual and practical issues.

The ideal learner will have at least two years of college experience, but college experience is not required.

The specialization will help the learner understand the vast career opportunities in the multi-trillion dollar health care sector. Often, people understand a tiny piece of the healthcare market - most likely as patient. This specialization will give learners a holistic view of a complex and wealthy industry with literally hundreds of thousands of career openings every year. In terms of careers, better positions are available to those with a more strategic sense of the industry and what career arc they hope to achieve.

Online courses on health care management are not unique. However, this Specialization with its different components is different from other courses currently available for three reasons. First, no competing course provides as holistic a view of all the major sub-sectors of the healthcare market. Many focus exclusively on hospital or physician administration. Some talk of the mechanics of healthcare payment by insurers. Second, no other health care management course is so skilled oriented. The focus on market sizing and cost-benefit analysis - two very strategic abilities - is rare if not singular only to this offering. Finally, no program offers a capstone in valuing new medical innovation. New medical innovation drives the industry and is the clear expectation of any advanced society of what the medical industry should achieve at its best.

Yes, though relevant work experience is beneficial. The course material is most directly relevant to managers either working in or aspiring to work in the healthcare market. This industry has many components. The course is designed to give a landscape view of many critical parts ranging from health care delivery to financing and technology development. The context of the material is not limited to any particular occupations, industries, or regions.

Healthcare Marketplace Specialization

What you'll learn

Skills you'll gain

What’s included

Advance your subject-matter expertise