En esta Especialización, desarrollarás técnicas elementales en el lenguaje de los negocios, que podrás usar para cambiar a una nueva carrera, comenzar o mejorar tu pequeño negocio, o aplicar en la escuela de negocios para continuar tu formación. Durante cuatro cursos, aprenderás los fundamentos del marketing, la contabilidad, las operaciones y las finanzas. En el Proyecto Final, aplicarás las habilidades aprendidas para desarrollar una estrategia de mercado para tratar un reto empresarial real.
Fundamentos Empresariales Specialization
Fundamentos Empresariales Specialization
Resuelve Problemas Empresariales Reales. Domina los fundamentos del marketing, la contabilidad, las operaciones y las finanzas.
Instructors: Michael R Roberts
Included with 
Get in-depth knowledge of a subject
4.7
(322 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Skills you'll gain
- Finance
- Financial Analysis
- Operational Efficiency
- Process Optimization
- Financial Accounting
- Business
- Balance Sheet
- Process Analysis
- Strategic Marketing
- Case Studies
- Analysis
- Financial Modeling
- Operations Management
- Branding
- Accrual Accounting
- Financial Statements
- Capital Budgeting
- Marketing
- Financial Statement Analysis
- Business Process Improvement
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
23 practice exercises
See how employees at top companies are mastering in-demand skills
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania
Specialization - 5 course series
Introducción al Marketing
Course 18 hours
What you'll learn
Skills you'll gain
Consumer Behaviour, Marketing Strategy and Techniques, Market Analysis, Online Advertising, Go To Market Strategy, Branding, Customer experience strategy (CX), Customer Insights, Marketing Communications, Brand Management, Marketing, Strategic Marketing, and E-Commerce
Introducción a la Contabilidad Financiera
Course 212 hours
What you'll learn
Skills you'll gain
Balance Sheet, Income Statement, Financial Statements, Cash Flows, Financial Statement Analysis, Accrual Accounting, Revenue Recognition, Financial Accounting, Equities, Financial Analysis, General Accounting, Bookkeeping, Financial Reporting, Ledgers (Accounting), and Accounting
Introducción a la Gestión de Operaciones
Course 312 hours
What you'll learn
Skills you'll gain
Operational Efficiency, Process Analysis, Operations Management, Business Process Improvement, Performance Measurement, Quality Management, Productivity Software, Capacity Management, Inventory Management System, Workforce Management, and Process Optimization
Introducción a las Finanzas Corporativas
Course 48 hours
What you'll learn
Skills you'll gain
Corporate Finance, Cash Flows, Return On Investment, Finance, Financial Analysis, Capital Budgeting, Decision Making, Financial Management, Loans, Business Mathematics, Financial Modeling, and Financial Forecasting
Proyecto de Fundamentos Empresariales de Wharton
Course 57 hours
What you'll learn
Skills you'll gain
Business Strategies, Business Analysis, Consulting, Business, Project Design, Business Management, Business Strategy, Business Solutions, Case Studies, Analysis, Proposal Writing, and Entrepreneurship
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Offered by
Industry partners
Compare with similar products
| Rating | ||||
|---|---|---|---|---|
| Level | ||||
| Skills | ||||
| Last updated | ||||
| Number of practice exercises | ||||
| Degree eligibility | ||||
| Part of Coursera Plus |
You might also like
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
El tiempo puede variar dependiendo de cuándo se ofrecen los cursos, pero muchos estudiantes pueden completarlo en 6 meses.
Cada curso se ofrece mensualmente.
Puede pagar por la especialización completa, o pagar individualmente por cada curso conforme se va avanzando. Se ofrece ayuda financiera a los estudiantes que demuestran su interés y necesidad.
More questions
Financial aid available,