![[Featured image] A group of brand marketers is brainstorming ideas.](https://images.ctfassets.net/wp1lcwdav1p1/7w7VBgaMpNKrU1ogQAB9UL/e247f1c0a71f6928d077b943cb34c352/GettyImages-1358280577.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Brand Management?
Building a company brand is often important for the long-term viability of a business. Learn more about what's involved with brand management, key principles required for a successful brand strategy, and career paths to explore.
September 16, 2022
Article

![[Featured image] A marketing team discusses marketing strategies.](https://images.ctfassets.net/wp1lcwdav1p1/4tIGK4RyLhw5MhNoFVj2Sn/6a4739b640a6195c28dda71c1c6b010e/GettyImages-1127726411__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A marketing management team reviews metrics on a screen and discusses marketing strategies in a conference room.](https://images.ctfassets.net/wp1lcwdav1p1/6XY9BbAmSGdSLmSGj370X5/e1e2446cf67ee4384950bb9aabccd323/GettyImages-1199434187__4_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)



![[Featured Image] A professional writes with a marker on a whiteboard at an advertising agency as their coworkers watch.](https://images.ctfassets.net/wp1lcwdav1p1/3w000BFvB0qU0FnjGy6zy4/03b952b15c560b7c72f17ce91f1b24c3/GettyImages-1327494174.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A recruiter is interviewing a potential employee.](https://images.ctfassets.net/wp1lcwdav1p1/7vkkAsiuetrQy3iOymezVi/4c6eb8b37b8feb47fc8568b9d6c0dc3e/GettyImages-1355656354__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A supply chain analyst consults data at a worksite.](https://images.ctfassets.net/wp1lcwdav1p1/6L2wPugImnRvbXyap3bGrr/a2879f3b85b34cbe33415fabb2a96478/GettyImages-1829491243.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A director of operations is at their desk talking to an employee.](https://images.ctfassets.net/wp1lcwdav1p1/4J68YIVPisl5JqT7B1dCjR/8e152c3b54bdcb09de71dbaacf4cc21b/GettyImages-1173948784__3_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A project manager is in the office talking to their coworker.](https://images.ctfassets.net/wp1lcwdav1p1/7hcQPGiKNtPnz4ZWxg9bxN/8ced6cf93643d09293e7377891c7fb15/GettyImages-1127726432__2_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A resource manager points to information on a whiteboard as they conduct a meeting with three co-workers.](https://images.ctfassets.net/wp1lcwdav1p1/4HklMtzrnc9EqloSwGJ3jC/40cb3ea58035109f528beae6ef7edba4/GettyImages-935955188.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image]: A certified product manager is giving a presentation on a whiteboard to two coworkers.](https://images.ctfassets.net/wp1lcwdav1p1/7ByNuo1GqbmPuzEj8MXWxT/eb95784b972438677c7aca52da60fe03/GettyImages-513368437__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A project management career professional stands and works on a desktop computer.](https://images.ctfassets.net/wp1lcwdav1p1/1A2SXQ91DaOVd8VaKEVY8f/7c62e0a1ad17054a1e7ecabd7debcb96/GettyImages-1171809279_copy-project_management_tools.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A job candidate negotiates their digital marketing salary.](https://images.ctfassets.net/wp1lcwdav1p1/1MshSW0WjPVL0dW8Wu8qzK/77da2bd11cc86aaeffde136105a64e8c/GettyImages-1149824928.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
