Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Wrangling, Data Import/Export
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Pay Per Click Advertising, Campaign Management, Digital Advertising, Advertising Campaigns, Online Advertising, Advertising, Social Media, Social Media Campaigns, Social Media Marketing, Performance marketing, Content Performance Analysis, Target Audience, Lead Generation, A/B Testing, Bidding, Budget Management, Customer Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
Intermediate · Course · 1 - 4 Weeks
Blue Prism
Skills you'll gain: Robotic Process Automation, Business Objects Framework, Business Process Automation, Process Flow Diagrams, Process Design, Workflow Management, Process Analysis, Process Development, Business Process, Process Validation, Release Management, Consolidation, Data Import/Export, Decision Making, Data Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Social Media, Social Media Management, Drive Engagement, Social Media Marketing, People Management, Marketing Analytics, Content Performance Analysis, Rapport Building, Growth Strategies, Organizational Skills
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, Photography, User Accounts, Dashboard, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Budgets, Target Audience, Campaign Management, Facebook, Sales Pipelines, Google Ads, Online Advertising, Instagram, Performance marketing, Digital Advertising, Paid media, Advertising Campaigns, E-Commerce, Advertising, Budget Management, Social Media Campaigns, Account Management, Apple iOS
Beginner · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Time Series Analysis and Forecasting, Trend Analysis, Data Visualization, Customer Demand Planning, Regression Analysis, Matplotlib, Forecasting, Predictive Modeling, Correlation Analysis, Supply Chain Management, Data Analysis, Pandas (Python Package), Statistical Modeling, Machine Learning, Python Programming
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation
Intermediate · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Business Planning, Organizational Strategy, Business Analysis, Market Analysis, Business Acumen, Market Dynamics
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Anomaly Detection, Data Preprocessing, Data Mining, Applied Machine Learning, Feature Engineering, Exploratory Data Analysis, Data Analysis, Algorithms
Intermediate · Course · 1 - 3 Months