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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,814 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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426 - 450 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Fúlvio C

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Jan 2, 2018

Great overview of marketing analytics for the digital wor

By KALYANI R

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Jun 9, 2020

gave a good introduction to this totally new area for me

By Anastasiia R

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Nov 12, 2019

Good Course! I wish it could help me a lot in my career.

By Evgeny S

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May 19, 2019

Great course, I wish you'll update it to 2019 realities.

By Bente N

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Jun 26, 2016

Very nice course with a lot of resources for future use.

By Santoshi J D

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Aug 26, 2015

Very nice course for people who are new to digital area.

By Abdullah K

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Nov 14, 2020

Nice Overview of various aspects of Digital Marketing..

By Joana M E

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Jul 25, 2020

It was really a challenging course for me but worth it.

By Nour B

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Aug 6, 2018

The professor's lectures and notes were really helpful.

By Ahmed H A S

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Jul 24, 2021

understanding analytic in theory was covered very well

By Sahand a

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Feb 9, 2020

I love this course. It contains wonderful information.

By NAVPREET K R

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Aug 16, 2019

Content is good and helps to understand the topic well

By olga

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Dec 17, 2017

Good course about the value of analytics in Marketing.

By Wim J K

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Oct 31, 2017

Excellent introduction course for marketing analytics.

By YASSER P

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Sep 21, 2016

Great learning experience. This course is so upto date

By NATALIA

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Oct 1, 2015

Relevant , not oveloaded with details, easy to follow.

By Kasun A

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Oct 30, 2020

I had great knowledge and experience with this course

By Janice C

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Apr 6, 2020

Very informative course. I learnt so much, thank you!

By GERARD M

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Dec 12, 2019

A great frame work and focused on the critical stuff.

By Amr A

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Nov 23, 2016

Very good course, professor Hartman was really great!

By Warawut G

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Mar 15, 2022

I am impressed with your study. Thank you very much.

By Hoa T L

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Apr 5, 2021

Many interesting points and marketing terminologies.

By Sarah M

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Oct 23, 2017

Loved it! The material was interesting and engaging.

By Pramuk E

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Oct 8, 2017

Very Good course to specialize in Digital Marketing.