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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,814 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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576 - 600 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Jacques P

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Jan 3, 2017

Well taught and insightful

By Neha s

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Jul 20, 2020

Excellent learning course

By Sudeepti P

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Aug 26, 2019

Nice course ! Satisfied !

By Thioro

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Apr 5, 2018

AMAZINGI LIKE THIS COURSE

By Edson d O

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Apr 2, 2018

Good resources, worth it!

By Dylan N

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Feb 5, 2018

Detailed and Informative.

By Sidharth S

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Aug 2, 2021

This was a great course.

By Pola N

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Sep 9, 2020

It's an excellent course

By megha

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Dec 29, 2016

best learning experience

By Mohamed G

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Jun 6, 2016

this course is very nice

By Luca R

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Sep 2, 2015

Great, useful, FANTASTIC

By Israel T d S

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Jun 16, 2020

i just love tis course!

By Reynaldo C A

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Jun 14, 2019

Very interesting course

By Yaremy A H

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Mar 7, 2019

very interesting course

By Bella G

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Feb 28, 2016

Useful and interesting.

By Manasi J

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Jun 11, 2022

The course was amazing

By Tejashri T

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Dec 31, 2020

These courses are good

By Nikhil K

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Mar 2, 2020

Very nicely explained!

By Omar S O

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Mar 18, 2019

I highly recommend it!

By sarunya w

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May 31, 2018

Very very Great course

By Olga R

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Mar 25, 2018

Very efficient course!

By AnhVVHS170681

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Jan 8, 2024

useful for our career

By Jean F F

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Jan 24, 2022

Great and satisfiying

By eva e q n

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Feb 6, 2021

i love it's in-depth

By Adil H

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May 9, 2020

THANK YOU VERY MUCH!