Name: Measure and Optimize Social Media Marketing Campaigns
Brand: Meta
Availability: OnlineOnly
Rating: 4.9 (463 reviews)

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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9

stars

1,906 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

May 25, 2022

This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.

May 25, 2022

It was very helpful to enhance my knowledge on facebook advertising. Specially on the experiments. Also had good knowledge on presentation skills. Thank you very much.

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451 - 463 of 463 Reviews for Measure and Optimize Social Media Marketing Campaigns

By francois p

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Dec 22, 2020

questions are very tough

By Zach F

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Aug 5, 2021

Very helpful. Thanks

By Marita B

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Jun 7, 2023

Already outdated.

By Giovanna C

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Jun 8, 2022

Great course.

By neeraja s

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Jul 10, 2025

interesting

By Himanshu S

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Sep 2, 2024

Very useful

By claire s t

•

May 26, 2023

so excited

By Muzsik B

•

Apr 2, 2024

Decent

By Justine J

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Jul 24, 2022

hard

By alexa r

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Jul 18, 2021

It's good information. It's not the most updated information in the advertising field. While I appreciate the enthusiasm of the instructor, it was difficult to learn through her accent. I would much prefer a native english speaking professor.