Equip yourself with the skills to gather and interpret market data, assess the competitive landscape, and generate innovative product ideas. This course focuses on identifying market gaps and opportunities through thorough research and competitive analysis. You'll learn to apply B2B market research methodologies using Microsoft tools, analyze enterprise customer needs and market trends, and complete a final project demonstrating your ability to conduct impactful research. Delve into consumer behavior and segmentation, create buyer personas, and master competitive analysis techniques. Understand the unique dynamics of the AI product market, including data ecosystems and regulatory influences. This course empowers you to make data-driven decisions and develop strategies that address real market needs.
Market Research and Competitive Analysis
Market Research and Competitive Analysis
This course is part of multiple programs.
Instructor: Microsoft
11,647 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
47 reviews
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Persona Development
- Target Market
- Competitive Analysis
- Data-Driven Decision-Making
- Gap Analysis
- Competitive Intelligence
- Market Opportunities
- Market Trend
- Business Research
- Customer Insights
- Consumer Behaviour
- Product Development
- AI Product Strategy
- Market Analysis
- Regulatory Requirements
- Market Research
- Innovation
- Product Strategy
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
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CS
Reviewed on Sep 17, 2025
Excellent course with foundational skills that can be applied to current market evolving landscape!
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