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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

4.8
stars
15,369 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews

UP

Dec 6, 2022

It was such an amazing Experience learning from industry professional Anke Audenaert. All thanks to Meta & Coursera for this course and special thanks to Anke Audenaert for such amazing lecture.

NA

Mar 27, 2022

It's a great course, throughout the course I learned so many new things about Digital Marketing. And I am looking forward to learning many more things in the remaining courses of this specialization.

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