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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,477 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

BB

Jun 15, 2020

This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

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201 - 225 of 455 Reviews for Sports Marketing

By Sandeep J

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May 2, 2020

Good one for someone who wants to get into sports marketing

By Lola B G

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Aug 8, 2024

Very clear and well assembled course. I really enjoyed it!

By Antonios P

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Jul 19, 2024

Fast, quick and enjoyable modules! I definitely recommend!

By Brad C

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Dec 29, 2023

Great class. Really enjoyed the information & assignments.

By Thi V K

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Oct 9, 2023

An amazing course to understand how work sport marketing.

By patel z m a

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Feb 14, 2021

NICE COURSE MUST DO LEARNED ALOT ABOUT SPORTS INDUSTRIES

By Maria G P

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Jan 8, 2019

Very well done! I'd loved it, very detailed and usefull!

By Faisal K

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Jun 21, 2022

very impressive , its a must do course . Very helpfull

By Frederick M

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Jul 5, 2024

Great introduction for Sports Marketing, very complete

By Mohamed Z

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Jan 18, 2023

Was a nice journey to the world of the Sport Marketing

By Piiyush B

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Sep 2, 2021

its a very good course for sports and business lovers

By Ruslan R

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Feb 2, 2021

It was a great program. I thank everyone who suffered.

By Jose A P

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Jun 7, 2020

Thanks Candy Lee. I had a great time with this course!

By Jake H

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Jan 20, 2022

Really enjoyed it! I have reccommended to many peers.

By Thamar D

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Nov 13, 2021

Great course really enjoyed it and learned alota lot!

By SSJ A

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Aug 26, 2019

This course was very well done and extremely helpful

By Nat

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Oct 8, 2024

Great course, learnt a lot of valuable information.

By Owen O

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Jan 7, 2021

Very helpful and informative course. 100% recommend

By CONNOR S

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Dec 3, 2020

Very Informative and useful for future endeavours.

By Emilio M

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Apr 26, 2020

Good expirience with many interviews of expertise

By Diego

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Aug 8, 2019

Very nice course, the activities are challenging

By Bruno L L

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Aug 4, 2019

Loved It! Helps a lot to understand this market.

By Angela G

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Mar 7, 2023

I love it!I learned a lot from Sports Marketing

By JET C L

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Nov 30, 2024

I like this course! very helpful in our field