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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,339 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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1226 - 1250 of 2,537 Reviews for Introduction to Marketing

By Vũ C T

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Feb 6, 2017

very well organized course with full knowledge and cases

By STEFFI S

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Mar 6, 2016

Got to learn much about marketing, was really helpful :)

By Daphne Y

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Feb 25, 2016

awesome class! Really attractive and abundant knowledge!

By Safi T

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Sep 18, 2024

Surprisingly engaging and highly educational. Loved it!

By HAFIZULLAH A

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Jan 11, 2021

I rally liked this course, it was effective an usefully

By Ho S C

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May 6, 2020

Good introduction to basic marketing concept and ideas!

By Arhant P

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Nov 8, 2018

Extensive concepts presented and taught in a juicy way!

By An T T

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Aug 2, 2018

Very informational; thoughtful and challenging quizzes.

By Aymann S

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May 6, 2018

Very informative and a great introduction to marketing.

By Wenting M

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Nov 19, 2017

super useful and fun!!! will recommend to my friends:-)

By Deleted A

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Jul 22, 2017

Best to build the core of Marketing.Intensive coaching.

By chhanak

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Apr 30, 2016

Such an insightful courses from Wharton Business School

By Muhammad W I

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Feb 17, 2016

very professional , amusing and well oriented course

By liling t

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Dec 31, 2015

It has brought me new insights in my data science work!

By Kehinde D

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May 10, 2020

I had an insightful learning session with this course.

By Vikas B

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Apr 29, 2020

Very good course for beginners in the business studies

By Evelina N

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Mar 20, 2020

Loved it! All the important info was given and taught!

By Esther T

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Nov 6, 2019

Highly informative and helpful information. Thank you!

By Basil A

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Sep 6, 2019

very effective short course which i learned from a lot

By Rahul R

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Jan 20, 2019

Really loved the course. Learnt a lot from Prof. Kahn

By Lina M S C

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Oct 29, 2018

Thanks for everything!! I really enjoy all the course!

By Andris M

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Nov 26, 2017

Very good and interesting marketing course! Thank you!

By rubens m s

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Aug 14, 2017

Great! It is clear, full of information, very didatic!

By Deleted A

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Jun 19, 2016

Extremely structured and profound lectures! Great job!

By Christopher R

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May 25, 2016

Great course. You get out of it what you put into it.