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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,339 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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1876 - 1900 of 2,536 Reviews for Introduction to Marketing

By Irene H

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Jan 21, 2017

very helpful

By hao s

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Nov 11, 2016

great course

By George P

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Feb 28, 2016

Challenging!

By Kasani L S K

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May 7, 2024

very useful

By HITESH M

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Apr 6, 2024

Good course

By amirhossein a

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Jan 28, 2021

Very useful

By AHMED A H E

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Sep 8, 2020

nice course

By Simran L

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May 13, 2020

it was good

By Deeksha V

•

May 13, 2020

Nice course

By M U S

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Sep 28, 2019

nice cource

By Ahmed M

•

Jun 16, 2019

good course

By Deleted A

•

Jun 11, 2019

Great Info.

By Hamza A

•

Apr 3, 2019

great cours

By Altanzaya B

•

Mar 21, 2019

Interesting

By Peter M

•

Jun 21, 2018

Good course

By Mohamed M A

•

Feb 13, 2018

Exceptional

By victoria

•

Jun 4, 2017

市场营销入门，非常不错

By Palash J

•

Aug 27, 2016

Nice Course

By IVAN A C

•

May 9, 2016

Just great!

By 陈雨星

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Mar 24, 2016

pretty good

By Chao L

•

Feb 1, 2016

Marketer必备。

By mahmoud e

•

Jan 27, 2016

wonderful !

By omar s m

•

Jan 18, 2016

interesting

By LUZ E V C

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Jan 12, 2016

EXCELENT..!

By ISMEL T C

•

May 22, 2025

Excenllent