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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,218 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

JN

Aug 9, 2020

I was surprised at how effective and thorough the course content was. I feel like I've learned a great deal and I will be able to help boost my effectiveness at my job as a Communications Manager.

NG

Nov 29, 2015

I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.

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776 - 800 of 1,094 Reviews for What is Social?

By Karen H

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Mar 24, 2018

Excellent

By Andres H

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Jul 12, 2017

Very good

By sprez a

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Jun 14, 2017

Excellent

By Nora M

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Sep 9, 2016

loved it!

By Denise A S

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May 27, 2016

Excellent

By Ketan B

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Sep 16, 2024

Good One

By Deleted A

•

Apr 23, 2020

excellet

By Carolina V

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Feb 27, 2020

Love it!

By Ivie F O

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May 1, 2019

Awesome!

By Maged M M

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May 12, 2017

The best

By camilo f

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Jan 1, 2017

Engaging

By Javeria A

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Aug 25, 2023

Amazing

By KOMANG M C

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Sep 19, 2021

NICE!!

By HằngNT - F G C

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Sep 21, 2025

useful

By Joseph I

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Aug 31, 2019

Great.

By Nadia A D

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Mar 12, 2018

useful

By Femi A

•

Sep 3, 2017

Superb

By Sandra S

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Apr 13, 2017

Adorei

By WanPing,Wei

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Mar 22, 2017

Great!

By Harish N

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Aug 26, 2024

Great

By Mohamed A

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Oct 13, 2021

Great

By Ravi S

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Apr 29, 2020

great

By mansi s

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Mar 5, 2020

great

By BENKACEM N

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Nov 22, 2018

great

By MUSAH I R

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Jan 5, 2018

great