With an expected growth rate of 18%, there hasn’t been a better time to enter the field of digital marketing analytics. In this program, you’ll learn in-demand skills like data analysis, customer segmentation, and SEO optimization to get job-ready in less than 4 months, with no prior experience needed.
Unilever Digital Marketing Analyst Professional Certificate
Unilever Digital Marketing Analyst Professional Certificate
Unlock your future in digital marketing analytics.. Build job-ready skills for an in-demand career as a digital marketing analyst. No degree or prior experience required.
Instructor: Unilever Team
Included with 
Earn a career credential that demonstrates your expertise
(275 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Earn a career credential that demonstrates your expertise
(275 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Marketing Automation
- Digital Advertising
- Web Analytics
- Advertising Campaigns
- Customer Insights
- Social Media Marketing
- Marketing Analytics
- Online Advertising
- Marketing
- Market Analysis
- Digital Marketing
- Search Engine Marketing
- Social Media Strategy
- Customer experience strategy (CX)
- Marketing Effectiveness
- MarTech
- Marketing Strategies
- Data Storytelling
- Customer Analysis
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
101 practice exercises
Professional Certificate - 4 course series
What you'll learn
Skills you'll gain
Customer Analysis, Marketing Strategies, Persona Development, Digital Marketing, Marketing Planning, Content Marketing, Brand Marketing, Customer Insights, Goal Setting, Strategic Marketing, Marketing, Smart Goals, Email Marketing, Marketing Channel, Social Media Marketing, Marketing Analytics, Digital Advertising, Online Advertising, Customer experience strategy (CX), and Target Audience
What you'll learn
Skills you'll gain
A/B Testing, Search Engine Optimization, Smart Goals, Performance Analysis, Google Analytics, Keyword Research, Social Media Marketing, Value Propositions, Advertising Campaigns, Marketing Strategies, Marketing Analytics, Social Media Strategy, Digital Marketing, Key Performance Indicators (KPIs), Web Analytics, and Search Engine Marketing
What you'll learn
Skills you'll gain
Key Performance Indicators (KPIs), Smart Goals, Return On Investment, Marketing Strategies, Data Storytelling, Data Visualization Software, Marketing Analytics, Marketing Channel, Performance Measurement, Data Quality, Data-Driven Decision-Making, Performance Reporting, Marketing Effectiveness, Data Ethics, Market Analysis, and Advertising Campaigns
What you'll learn
Skills you'll gain
Predictive Analytics, Marketing Automation, Digital Marketing, Natural Language Processing, Artificial Intelligence, Marketing Analytics, Advanced Analytics, MarTech, Marketing Channel, Video Production, Machine Learning, Business Ethics, Marketing Effectiveness, Data Analysis, Marketing Strategies, and Analytics
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
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Frequently asked questions
Entry-Level professionals looking to start a new career as a Digital Marketing Analyst. Interested learners may be making a career switch, currently have marketing experience, or have minimal experience in data analytics. Professionals with strong public relations, communications, problem solving, time management, interpersonal, and organizational skills.
Experience with spreadsheets such as Microsoft Excel or Google Sheets and presentation slides such as Microsoft PowerPoint or Google Slides is a plus but not required.
A digital marketing analyst utilizes data analysis tools and methodologies to evaluate the effectiveness of marketing campaigns, assess user engagement, and derive insights to optimize marketing strategies across various digital channels. They synthesize data from multiple sources, create comprehensive reports, and collaborate with marketing teams to enhance campaign performance and improve the overall digital presence of a brand or organization.
More questions
Financial aid available,
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (10/1/2024 - 10/1/2025)