SkillsBooster Academy

AI for Marketing and Sales Specialization

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SkillsBooster Academy

AI for Marketing and Sales Specialization

AI-Powered Marketing: Drive Sales and Revenue.

Boost sales, optimize SEO, and automate campaigns using GenAI tools like ChatGPT and Copilot

Anton Voroniuk

Instructor: Anton Voroniuk

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Leverage generative AI tools like ChatGPT and Midjourney to scale digital marketing content and visual asset creation.

  • Implement AI SEO strategies to rank higher in generative search results and drive targeted organic traffic.

  • Automate high-converting email marketing campaigns using AI to improve engagement rates and boost sales revenue.

Details to know

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Taught in English
Recently updated!

March 2026

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Specialization - 4 course series

What you'll learn

  • How to effectively use ChatGPT, Midjourney, Gemini, and DeepSeek to create compelling marketing content, visuals, and strategies.

  • Techniques for automating marketing tasks and optimizing campaigns using generative AI tools.

  • Best practices for ethical AI use and prompt engineering to maximize AI-driven marketing impact.

Skills you'll gain

Category: Content Creation
Category: AI Personalization
Category: Prompt Engineering
Category: ChatGPT
Category: Content Marketing
Category: Persona Development
Category: Social Media Campaigns
Category: Digital Marketing
Category: Creativity
Category: Natural Language Processing
Category: Automation
Category: Strategic Marketing
Category: Web Analytics and SEO
Category: Marketing
Category: Graphic and Visual Design
Category: Analytics
Category: Ethical Standards And Conduct
Category: Artificial Intelligence and Machine Learning (AI/ML)
Category: Personal Development
Category: Generative AI

What you'll learn

  • Make strategic marketing decisions based on business goals, data, and analytics, using AI as a thinking tool—not just for content.

  • Use Microsoft Copilot effectively: craft prompts, control outputs, analyze insights, and build marketing strategies and presentations.

Skills you'll gain

Category: Microsoft Copilot
Category: Digital Marketing
Category: Prompt Engineering
Category: Marketing
Category: Marketing Communications
Category: Content Marketing
Category: Strategic Thinking
Category: Marketing Planning
Category: Data Ethics
Category: Business Marketing
Category: AI Personalization
Category: AI Workflows
Category: Market Trend
Category: Generative AI
Category: AI Product Strategy
Category: Content Creation
Category: Market Analysis
Category: Business Process
Category: Marketing Strategy and Techniques
Category: Strategic Communication

What you'll learn

  • Understand Generative AI in the Context of SEO

  • Create High-Quality Content with AI

  • Develop Advanced SEO Strategies at Scale

  • Automate Technical SEO Tasks

Skills you'll gain

Category: Keyword Research
Category: Competitive Analysis
Category: Search Engine Optimization
Category: Digital Marketing
Category: Content Creation
Category: Marketing Strategy and Techniques
Category: Marketing
Category: Business Strategy
Category: Search Engine Marketing
Category: Artificial Intelligence
Category: Web Analytics and SEO
Category: ChatGPT
Category: Marketing Materials
Category: Business Ethics
Category: Market Research
Category: Content Marketing
Category: Digital Media Strategy
Category: Product Strategy
Category: Data Ethics
Category: Content Performance Analysis

What you'll learn

  • How to Plan, Launch, and Optimize Email Marketing Campaigns

  • How to Use Tools Like SendPulse for Email Automation, Pop-ups, Websites, and Chatbots

  • How to Generate and Convert Leads Through Smart Strategy and Personalization

Skills you'll gain

Category: Email Marketing
Category: Copywriting
Category: Lead Generation
Category: Customer Relationship Management (CRM) Software
Category: Sales Pipelines
Category: Digital Marketing
Category: Compliance Management
Category: Generative AI
Category: Design and Product
Category: Revenue Cycle Management
Category: Product Design
Category: Email Automation
Category: Statistics
Category: Performance Metric
Category: Artificial Intelligence
Category: Law, Regulation, and Compliance
Category: Data Pipelines
Category: Customer Support
Category: Design Elements And Principles
Category: Customer Engagement

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Instructor

Anton Voroniuk
SkillsBooster Academy
21 Courses 9,491 learners

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