Starweaver
AI Innovation & Product Strategy Specialization
Starweaver

AI Innovation & Product Strategy Specialization

AI Innovation & Product Strategy. Use AI to Strategize, Design, Automate, and Deliver Sustainable Innovation

Starweaver
Karlis Zars
Joyce Wong

Instructors: Starweaver

Included with Coursera Plus

Get in-depth knowledge of a subject
Intermediate level

Recommended experience

2 months at 3 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

2 months at 3 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Build entrepreneurial AI strategies for growth.

  • Use ChatGPT for product research and design.

  • Optimize business processes with AI tools.

  • Design AI-powered sustainability interventions.

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

July 2025

17 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Starweaver

Specialization - 4 course series

What you'll learn

  • Analyze business operations to uncover AI opportunities that drive value.

  • Design a cost-effective AI strategy aligned with specific business goals.

  • Implement affordable AI tools to optimize decision-making and improve operational efficiency.

  • Scale and adapt AI solutions effectively while addressing common challenges and constraints.

Skills you'll gain

Business Strategy, Entrepreneurship, AI Product Strategy, Scalability, Business Process Automation, Generative AI Agents, Strategic Thinking, Case Studies, Innovation, Business Analysis, ChatGPT, Market Opportunities, Automation, and Cost Reduction

What you'll learn

  • Utilize GenAI for market research, including PESTEL analysis and competitor profiling.

  • Leverage GenAI for product strategy artifacts like Product Vision and Business Model Canvas.

  • Apply GenAI to product development processes, including Features, MVP, and Roadmaps.

  • Generate Scrum artifacts using GenAI, such as Sprint Goals and User Stories.

Skills you'll gain

Prompt Engineering, Competitive Analysis, Market Research, User Story, ChatGPT, Product Management, Agile Product Development, Google Gemini, Generative AI, Microsoft Copilot, Business Modeling, Innovation, and Product Strategy

What you'll learn

  • Describe the essentials of AI-driven BPM by exploring the BPM lifecycle and understanding how AI enhances each stage.

  • Use AI tools for process improvement by applying AI in process design and analysis, and integrating methodologies like TQM, Six Sigma, and Lean.

  • Explore how AI enhances real-world processes across industries by optimizing workflows, boosting efficiency, and delivering measurable results.

  • Address business problems with AI-driven BPM by identifying automation opportunities and applying your knowledge in practical case studies.

Skills you'll gain

Business Process Modeling, Automation, Six Sigma Methodology, Business Process Automation, Business Process Management, Process Analysis, Quality Improvement, Lean Methodologies, Process Optimization, Workflow Management, Process Design, Business Process, Digital Transformation, Innovation, Business Transformation, Business Process Improvement, Case Studies, and Analysis

What you'll learn

  • Explain the basics of Gen AI, its key competencies, potential benefits, ethical considerations, and limitations.

  • Analyze the systemic aspects of environmental and social sustainability and potential application of Gen AI.

  • Apply learnings and insights from real-world use cases, and ideate their own Gen AI for sustainability projects. 

  • Evaluate the feasibility and robustness of Gen AI for sustainability projects. 

Skills you'll gain

Responsible AI, Generative AI, Environmental Social And Corporate Governance (ESG), Artificial Intelligence, Problem Solving, Data Ethics, Business Ethics, Diversity and Inclusion, Supply Chain Planning, Content Strategy, Corporate Sustainability, Case Studies, Sustainability Reporting, Sustainable Development, Environmental Monitoring, Sustainable Systems, and Climate Change Mitigation

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Starweaver
Starweaver
448 Courses838,709 learners
Karlis Zars
Starweaver
28 Courses47,808 learners
Joyce Wong
1 Course702 learners

Offered by

Starweaver

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