What will I be able to do upon completing the Specialization?

After completing this course series, you will know how Chinese consumers think and act, how to start a new business in China, and formulate culturally informed strategies to start and grow a business in China.<strike />

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Doing Business in China Specialization

Doing Business in China Specialization

Interested in Doing Business in China?. Master essential knowledge, strategies and tools to do business in China.

Instructors: Prof. Xufei Ma

Included with Coursera Plus

Learn more

4 course series

Get in-depth knowledge of a subject

4.8

(424 reviews)

Beginner level

No prior experience required

1 month at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

4 course series

Get in-depth knowledge of a subject

4.8

(424 reviews)

Beginner level

No prior experience required

1 month at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

What you'll learn

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English

10 practice exercises

Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from The Chinese University of Hong Kong

Specialization - 4 course series

Selling to Chinese Consumers

Course 115 hours4.8 (301 ratings)View course

What you'll learn

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.

Skills you'll gain

Consumer Behaviour, E-Commerce, Advertising, Cultural Diversity, Digital Media Strategy, Brand Management, Sociology, Cultural Sensitivity, Global Marketing, Market Dynamics, Marketing, and Social Sciences

China Strategy

Course 216 hours4.8 (164 ratings)View course

What you'll learn

This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.

Skills you'll gain

Business Strategy, E-Commerce, Competitive Analysis, Strategic Thinking, Market Analysis, Go To Market Strategy, Strategic Partnership, Market Opportunities, and Global Marketing

Entrepreneurship

Course 316 hours4.7 (296 ratings)View course

What you'll learn

An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.

Skills you'll gain

Entrepreneurship, Business Strategy, Business Planning, Business Leadership, Competitive Analysis, Business Development, New Product Development, Fundraising, Financial Analysis, Financial Modeling, Innovation, Market Opportunities, Presentations, and Market Research

Doing Business in China Capstone

Course 411 hours4.8 (123 ratings)View course

What you'll learn

Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products.

Skills you'll gain

Business Consulting, Strategic Marketing, Market Analysis, Competitive Analysis, Business Planning, Entrepreneurship, Product Promotion, Marketing Strategies, Peer Review, Product Development, Business Strategies, and Presentations