Esta especialización, te permitirá comprender de un modo teórico-práctico las herramientas que son usadas hoy en día por las principales empresas del mundo, para planificar, implementar y monitorear sus estrategias de Marketing Digital.
Marketing Digital Specialization
Marketing Digital Specialization
Sé un especialista en Marketing en la era Digital. Comprendé el Marketing Digital y aprendé a utilizar las herramientas digitales más influyentes hoy
Instructors: Andrés Mociulsky
Included with 
Get in-depth knowledge of a subject
(1,802 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(1,802 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Paid media
- Digital Media Strategy
- Analytics
- Social Media Campaigns
- Digital Marketing
- Digital Advertising
- Media Buying
- Customer Relationship Management
- Pay Per Click Advertising
- Social Media
- Web Analytics
- Marketing Analytics
- Marketing Strategies
- Social Media Strategy
- Social Media Marketing
- Marketing
- Campaign Management
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
41 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Universidad Austral
Specialization - 5 course series
What you'll learn
Skills you'll gain
Digital Marketing, Email Marketing, Search Engine Optimization, Customer Relationship Management, Web Analytics, Marketing, Media Strategy, Data-Driven Decision-Making, Marketing Strategies, Content Performance Analysis, Search Engine Marketing, Analytics, Social Media Marketing, Business Analytics, Sales Process, Target Audience, Digital Advertising, and Marketing Analytics
What you'll learn
Skills you'll gain
Content Strategy, Key Performance Indicators (KPIs), Professional Networking, Social Media Strategy, Instagram, Facebook, LinkedIn, Digital Advertising, Budget Management, Marketing Strategy and Techniques, Target Audience, Photography, Marketing, Content Creation, Social Media Campaigns, Social Media Marketing, Social Media, Digital Marketing, and Lead Generation
What you'll learn
Skills you'll gain
Google Ads, Keyword Research, Budget Management, Campaign Management, Bidding, Performance Analysis, Digital Advertising, Advertising Campaigns, Advertising, Performance Metric, Search Engine Marketing, Paid media, Pay Per Click Advertising, Target Audience, Online Advertising, and Content Strategy
What you'll learn
Skills you'll gain
Media Buying, Digital Advertising, Business Metrics, Online Advertising, Advertising Campaigns, Customer Data Management, Advertising, Communication Strategies, Marketing Budgets, Data Integration, Digital Media Strategy, Marketing Effectiveness, Bidding, Key Performance Indicators (KPIs), Paid media, Media Planning, Marketing Strategies, and Contextual Advertising
What you'll learn
Skills you'll gain
Paid media, Relationship Management, Marketing, Google Ads, Content Strategy, Social Media, Media Buying, Digital Advertising, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Digital Marketing, and Performance Analysis
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Offered by
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Frequently asked questions
La especialización está pensada para realizarse a lo largo de cuatro meses desde el inicio del primer curso.
No necesitas conocimientos profundos sobre este tema.
Te recomendamos comenzar por el curso llamado: Pilares del Marketing Digital. Luego, puedes elegir el siguiente curso según tus intereses. No es necesario hacerlos en un orden específico.
More questions
Financial aid available,