Esta especialización, te permitirá comprender de un modo teórico-práctico las herramientas que son usadas hoy en día por las principales empresas del mundo, para planificar, implementar y monitorear sus estrategias de Marketing Digital.
Marketing Digital Specialization
Marketing Digital Specialization
Sé un especialista en Marketing en la era Digital. Comprendé el Marketing Digital y aprendé a utilizar las herramientas digitales más influyentes hoy
Instructors: Andrés Mociulsky
Included with 
Get in-depth knowledge of a subject
(1,802 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(1,802 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Paid media
- Digital Media Strategy
- Digital Advertising
- Social Media Campaigns
- Customer Relationship Management
- Web Analytics
- Social Media Marketing
- Marketing Analytics
- Analytics
- Campaign Management
- Marketing
- Media Buying
- Digital Marketing
- Pay Per Click Advertising
- Social Media Strategy
- Social Media
- Marketing Strategies
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
41 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Universidad Austral
Specialization - 5 course series
What you'll learn
Skills you'll gain
Digital Marketing, Email Marketing, Web Analytics, Search Engine Optimization, Customer Relationship Management, Digital Advertising, Marketing Strategies, Analytics, Marketing, Data-Driven Decision-Making, Social Media Marketing, Sales Process, Search Engine Marketing, Business Analytics, Media Strategy, Content Performance Analysis, Marketing Analytics, and Target Audience
What you'll learn
Skills you'll gain
Content Strategy, Key Performance Indicators (KPIs), Professional Networking, Instagram, Social Media Strategy, Facebook, LinkedIn, Digital Advertising, Target Audience, Photography, Marketing, Social Media, Digital Marketing, Marketing Strategy and Techniques, Social Media Marketing, Social Media Campaigns, Content Creation, Budget Management, and Lead Generation
What you'll learn
Skills you'll gain
Google Ads, Keyword Research, Performance Analysis, Digital Advertising, Advertising Campaigns, Campaign Management, Bidding, Budget Management, Content Strategy, Advertising, Pay Per Click Advertising, Performance Metric, Online Advertising, Paid media, Target Audience, and Search Engine Marketing
What you'll learn
Skills you'll gain
Media Buying, Online Advertising, Business Metrics, Digital Advertising, Advertising Campaigns, Customer Data Management, Paid media, Contextual Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Digital Media Strategy, Marketing Budgets, Advertising, Communication Strategies, Marketing Effectiveness, Bidding, Media Planning, and Data Integration
What you'll learn
Skills you'll gain
Performance Analysis, Marketing Strategies, Social Media, Social Media Strategy, Digital Advertising, Marketing, Digital Marketing, Paid media, Relationship Management, Content Strategy, Media Buying, Google Ads, and Advertising Campaigns
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Offered by
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Frequently asked questions
La especialización está pensada para realizarse a lo largo de cuatro meses desde el inicio del primer curso.
No necesitas conocimientos profundos sobre este tema.
Te recomendamos comenzar por el curso llamado: Pilares del Marketing Digital. Luego, puedes elegir el siguiente curso según tus intereses. No es necesario hacerlos en un orden específico.
More questions
Financial aid available,