Este Programa de Cursos Integrados tem como objetivodesenvolver suas habilidades para analisar consumidores, mercado e concorrentes para ajudar no processo da tomada de decisão estratégia de Marketing.
Marketing e Data Science Specialization
Marketing e Data Science Specialization
Como a ciência de dados colabora com o marketing. Desenvolva suas habilidades para analisar consumidores, mercados e concorrentes com base em dados.
Instructors: Andres Veloso
Included with 
Get in-depth knowledge of a subject
(6 reviews)
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(6 reviews)
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Key Performance Indicators (KPIs)
- Data-Driven Decision-Making
- Analytics
- Digital Marketing
- Sales Strategy
- E-Commerce
- Consumer Behaviour
- Strategic Marketing
- Marketing Management
- Target Market
- Data Visualization Software
- Time Series Analysis and Forecasting
- Customer Engagement
- Marketing Analytics
- Marketing Strategies
- Marketing Strategy and Techniques
- Market Analysis
- Customer Analysis
- Marketing
- Data Analysis
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Portuguese (Brazil)
112 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Fundação Instituto de Administração
Specialization - 4 course series
What you'll learn
Skills you'll gain
Consumer Behaviour, Target Market, Strategic Marketing, Marketing Analytics, Marketing Strategy and Techniques, Market Data, Value Propositions, Data-Driven Decision-Making, Customer Insights, and Marketing Management
What you'll learn
Skills you'll gain
Key Performance Indicators (KPIs), Digital Marketing, Consumer Behaviour, Marketing Analytics, Marketing Strategies, Customer Insights, Marketing, Performance Measurement, E-Commerce, and Market Analysis
What you'll learn
Skills you'll gain
Regression Analysis, Predictive Modeling, Pandas (Python Package), Artificial Neural Networks, Market Research, Consumer Behaviour, Marketing Analytics, Customer Engagement, Statistical Analysis, Decision Tree Learning, Customer Analysis, Digital Advertising, Target Market, Data Visualization Software, Sales Strategy, Marketing Strategies, Key Performance Indicators (KPIs), and Analytics
What you'll learn
Skills you'll gain
Data-Driven Decision-Making, Cross Selling, Time Series Analysis and Forecasting, Python Programming, Marketing Analytics, Market Analysis, Data Visualization Software, Customer Analysis, Marketing Strategies, Product Promotion, Key Performance Indicators (KPIs), Product Knowledge, Marketing, and Data Analysis
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
Este Programa de Cursos Integrados leva em torno de 4 meses para ser finalizado. Contudo, o tempo de estudo dependerá da sua disponibilidade. Recomendamos que você se dedique aos estudos diariamente, completando um módulo a cada semana.
Para acompanhar este programa de cursos integrados, que é destinado a alunos iniciantes no tema, não há necessidade de conhecimentos prévios. Contudo, experiência em atuar em áreas correlatas aos cursos contribui com o aprendizado.
Os cursos podem ser feitos conforme seu interesse ou necessidade. Contudo, recomendamos a ordem na qual os cursos estão dispostos, para facilitar o entendimento dos conceitos abordados.
More questions
Financial aid available,