Enter the dynamic world of product strategy with the "GenAI Product Strategy" Specialization. Designed for aspiring and current product managers, this program enhances your skills in using Generative AI to drive product innovation, manage lifecycles, and transform customer insights. You'll build expertise in strategic planning, lifecycle management, and collaborative leadership across practical scenarios. Upon completion, you'll be equipped to implement AI-driven strategies that enhance customer experiences and foster organizational success.
Product Strategy in the age of GenAI Specialization
Product Strategy in the age of GenAI Specialization
GenAI Product Strategy. Strategic Insights for Market Impact
Instructors: Phil Gold
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Utilize GenAI tools to enhance product prototyping and insights.
Develop strategic product lifecycle management and planning.
Drive business innovation through collaborative leadership and AI integration.
Overview
Skills you'll gain
- AI Product Strategy
- Process Flow Diagrams
- Strategic Prioritization
- Customer Insights
- Design Thinking
- New Product Development
- Product Lifecycle Management
- Market Analysis
- Product Strategy
- Product Planning
- Product Development
- Strategic Planning
- Competitive Analysis
- Ideation
- Go To Market Strategy
- Product Flow Diagram
- Product Management
- Prototyping
- Innovation
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
August 2025
19 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Coursera Instructor Network
Specialization - 10 course series
What you'll learn
Create a compelling Vision and Objectives for your product
Analyze your product’s environment to fuel your product strategy
Identify, define and prioritize your product’s strategic options
Skills you'll gain
Customer Insights, Product Strategy, Strategic Prioritization, Goal Setting, Team Motivation, Product Roadmaps, Competitive Analysis, Strategic Decision-Making, Regulatory Compliance, Market Analysis, Market Dynamics, Product Management, Strategic Thinking, and Business Strategy
What you'll learn
Describe the product lifecycle stages and strategic actions at each phase.
Interpret market data to derive actionable insights for product strategy.
Apply principles of collaborative leadership to foster innovation and execution.
Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.
Skills you'll gain
Market Research, Team Building, Product Strategy, Data-Driven Decision-Making, Organizational Leadership, Communication, Product Lifecycle Management, Innovation, Cross-Functional Collaboration, Strategic Thinking, Market Data, Product Management, Market Analysis, Case Studies, and Product Marketing
What you'll learn
Identify the principles of PLM.
Apply the steps for effective PLM implementation.
Identify ways to overcome PLM challenges.
Apply the integration of PLM with business strategy.
Skills you'll gain
Product Lifecycle Management, Innovation, Project Implementation, Technology Strategies, Product Improvement, Product Management, Strategic Planning, AI Product Strategy, Product Strategy, Competitive Analysis, Business Strategy, Product Planning, and Business Process
What you'll learn
Develop a Go-to-Market Strategy and analyze the customer journey.
Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.
Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.
Skills you'll gain
Product Flow Diagram, Customer experience strategy (CX), New Product Development, User Research, Product Development, Product Design, Product Roadmaps, Go To Market Strategy, Continuous Improvement Process, Process Flow Diagrams, Analysis, User Feedback, and Product Improvement
What you'll learn
Utilize Generative AI tools for creating prototyping outlines.
Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.
Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.
Skills you'll gain
Canva (Software), Generative AI, ChatGPT, Prompt Engineering, Wireframing, Creativity, User Experience Design, Automation, Artificial Intelligence, Prototyping, Design Software, and Mockups
What you'll learn
Describe the role of Generative AI in transforming customer insights.
Use Gen AI to collect and analyze customer feedback.
Explain how AI can segment customers and predict trends based on behavior.
Apply AI-driven insights to improve customer experience and business strategies.
Skills you'll gain
Generative AI, Predictive Analytics, Customer Insights, Business Intelligence, User Feedback, Data Analysis, Customer Data Management, Trend Analysis, AI Personalization, Customer experience strategy (CX), Customer Engagement, Data-Driven Decision-Making, and Strategic Thinking
What you'll learn
Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.
Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.
Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.
Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.
Skills you'll gain
Empathy, Ideation, Design Thinking, Adaptability, User Feedback, Business Process, Human Centered Design, Business Transformation, Business Solutions, Innovation, Creative Problem-Solving, Overcoming Obstacles, Needs Assessment, Process Design, Creativity, and User Research
What you'll learn
Analyze the importance and levels of business innovation.
Apply a model to generate opportunities for business improvements.
Implement prototypes strategically while managing resources and embracing failure.
Skills you'll gain
Innovation, Brainstorming, Business Process, Business Research, Prioritization, Business Strategy, Customer experience improvement, Design Thinking, Business Modeling, Entrepreneurship, Market Opportunities, Business Strategies, Product Development, Critical Thinking, Resource Management, Strategic Thinking, Ideation, New Product Development, Business Priorities, and New Business Development
What you'll learn
Understand the basics of GenAI and its transformative impact on the product R&D team.
Apply Identify key GenAI tools and techniques applicable to product development processes.
Explore innovative strategies for integrating GenAI into the R&D lifecycle.
Skills you'll gain
Generative AI, Product Development, Brainstorming, AI Product Strategy, Cross-Functional Collaboration, Process Development, Project Management, Responsible AI, Ideation, Innovation, New Product Development, and Ethical Standards And Conduct
What you'll learn
Identify the capabilities of GenAI for basic role-specific Product Manager functions.
Experiment with GenAI to determine how it can streamline your work as a Product Manager.
Deploy strategies to integrate GenAI into product management with human oversight and accountability.
Skills you'll gain
Generative AI, AI Personalization, Product Lifecycle Management, Product Automation, Prototyping, Market Analysis, Product Development, AI Product Strategy, Product Management, Ideation, Responsible AI, and Agile Product Development
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
3 Courses14,753 learners
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Frequently asked questions
Yes, this program is designed to accommodate all experience levels, making it accessible to those new to product strategy and AI tools.
By completing this Specialization, you'll be prepared to implement advanced product strategies and integrated AI technologies, making you a valuable asset in any product management role.
You will gain proficiency in using GenAI tools such as ChatGPT, Canva, and Adobe Firefly for enhancing product development and prototyping.
More questions
Financial aid available,